The gist: Amazon has introduced Amazon Video Ads (AVA), an out-stream video product.
More information: “The new out-stream video advertising product allows advertisers to run an autoplay feature in videos as shoppers browse on the Amazon platform across desktop, tablets and smartphones,” reported MediaPost. “The ads are muted by default. With a click, site visitors can choose to view the ads in full-screen mode and listen to them.”
“The company reports that based on early tests, the video ad and placement performs best in the first five seconds of play, with the optimal length of the video advertisement at 15 seconds or less. It’s all about driving down the cost of video views across the marketplace,” the article added.