Customized, Multi-screen, Targeted Media Campaigns – At Scale

Accordant Media Delivers Audience-driven Results with Complete Reporting and Insights

TARGETED MEDIA CHANNELS

We deliver, track and optimize campaigns across multiple channels

Integrated, Custom Audience Data via Audience OpticsTM DMP

Our proprietary data management platform creates competitive advantage through use of 1st-party, 2nd-party and 3rd-party data

RTB Efficiency Tools

Our exclusive software automates campaign processes and enables high-volume micro-targeting

24/7 Access to Campaign Reports

We provide clients with full access to all campaign dashboards and performance data

“

Accordant enables us to run dynamic and scalable digital marketing campaigns that capitalize on programmatic buying. Through their optimal mix of service and proprietary technology, we’re able to leverage customized products as well as real-time reporting and analytics, to activate audience & contextual based buys across multiple channels (display, video, radio) and platforms (desktop, mobile, & tablet).

”
Sara Livingston seamless.com

Right Tactics, At-scale

Inventory Scale: 20+ Billion impressions/day sourced via global ad-exchanges and direct, private publisher deals
Performance campaigns
Brand Awareness/interest campaigns
Ad Safety

Different From the Rest

Accordant Media is the leading independent media trading desk focused as a programmatic media specialist. We outperform:

The agency holding-companies’ trading desks because they rely on 3rd-party technology (DSP) relationships and can’t be as responsive or customized in their solutions.
The DSPs because they don’t value people-intensive services and custom campaign planning activities.
The DMPs because they aren’t really connected to execution and campaign performance levers.
Performance marketing agencies because they outsource the work of performance to ad networks and middle-men, adding cost and opacity.

Creating Client Value

Accordant collaborates with leading media agencies and professional marketers based on four beliefs:

Programmatic media buying delivers high value, but it is incredibly complex and difficult to execute as a media generalist
Operating success requires a commitment to direct investment in technology systems and infrastructure, specially-trained experts and data-rich reporting and visualization
Superior client results are driven by the ability to design and deliver customized media solutions while optimizing campaigns openly, collaboratively
Competing as an independent trading desk means Accordant works harder, free of conflicts and bias, to create true value for clients