Having optimized thousands of campaigns, Accordant consistently delivers higher ROI and clearer, repeatable targeting and audience insights than traditional digital media networks, DSPs and in-house trading desks. From pure performance to targeted brand engagement, Accordant’s expertise is unparalled
Accordant assessed incremental remarketing efficiency and designed a program that improved CPA by over 90%
For an e-Services client, our proprietary bidder and algorithms deliver extremely efficient customer prospecting tactics, with scale.
For an Education client, Accordant’s integration of over 75,000 data segments allowed us to create custom audience segments that drove efficient leads.
Accordant’s custom segmentation allowed for optimized contextual and behavioral targeting tactics to reach high-value Moms and Offer-seekers in under two weeks.
Accordant is re-writing the traditional reach/frequency curve for major brand marketers, resulting is clearer, efficient audience activation campaigns.
For an online services client, Accordant’s weather-targeting controls yielded a 20% lower cost-per-sale with a 40% volume boost.
Accordant tracked the audience touch points driving to conversion and identified incremental value of prospecting vs. retargeting tactics.
Accordant helped a major cable/telco operator evaluate the “halo effect” between programmatic display and search marketing activities.
Accordant’s RTB tools drove direct site visitation and investor response rates.