News

  • Robots In Marketing Are Great, But Humans Still Need To Chaperone

    While machines are increasingly important and useful in achieving efficiency and efficacy in digital advertising, marketers need to still hold human beings ultimately accountable for their programmatic media and marketing automation plans.

    Sep 5, 2014  |  via MediaPost.com
  • Accordant Media Tries To Simplify Programmatic With Consolidated Offering

    Accordant Media has released a consolidated offering called Audience Targeting System (ATS) designed to make programmatic trading more accessible to direct market clients and prospects. The goal, according to company CEO and co-founder Art Muldoon, is to demystify the world of programmatic trading. To do this, Accordant consolidated four components it had developed since the company’s inception in 2010: a data-management platform (DMP) called Audience Optics, a buying platform, an analytics suite and a reporting portal.

    Sep 5, 2014  |  via AdExchanger.com
  • Conventional Wisdom Vs. Big Data

    Brands should make it standard procedure to make sense of their data before making marketing decisions. Don’t buy into all of the conventional wisdom in digital advertising because some of it may be wrong if taken as orthodoxy.

    Aug 29, 2014  |  via AdExchanger.com
  • The Rise of the Programmatic Media Specialist

    Technological advances are turning the traditional agency model on its head and pushing major changes within the role of media planner. As we bury the notion of the static media plan in favor of the always-on media plan, new skill sets are required. Agencies now need more people with competence in tools and dashboards, with quantitative and analytic backgrounds. As automation improves productivity in rote and operational work, the emphasis will shift to higher-value activities. Alongside this redefining of roles at agencies, a new, more progressive mindset would be helpful.

    Jul 23, 2014  |  via AdExchanger.com
  • Accordant Expands To Europe With London Office

    Accordant Media announced plans to launch in the UK. The company plans to open an office in London later this month led by Michael Baumgaertner and James Dempsey, both formerly based in New York.

    Jul 9, 2014  |  via mediapost.com
  • Accordant Media Execs Weigh in On Transparency

    The Wall Street Journal’s CMO Today spoke with the independent trading desk’s co-founders Art Muldoon and Matt Greitzer, both former digital agency executives, about why it’s important to be open about their pricing models and optimization process, the growth of private ad deals and why ad fraud is overhyped.

    Jul 9, 2014  |  via WSJ.com
  • Accordant’s Chekijian on Attribution, the Importance of Event-Level Data

    Top down attribution models take weeks to interpret and execute against. They are macro by design and their applications are big picture and thus relatively academic in practice. On the other hand, the current ubiquity of event-level data, which captures media exposure at the near-subatomic level, enables better analyses and faster actionability. [...]

    Jun 4, 2014  |  via AdExchanger.com
  • Accordant Media Reports Real-time Media Supply Up 31% Globally, Last-click Attribution Models Underweight Mid-funnel Media by over 60%

    The Accordant Media “Programmatic Media Market Pulse: Q1, 2014″ report released today confirms exchange-traded media marketplace continued its robust growth to start 2014, with CPM price increases in North America outpacing supply growth. In addition, Accordant’s Q1 Spotlight research offers marketers specific insights about utilizing multi-touch attribution modeling to more accurately understand the contribution of mid-funnel media tactics to overall conversion results.

    May 14, 2014  |  via www.PRnewswire.com
  • Accordant Media Announces Programmatic Leader Paul Longo as Managing Director, Client Results

    Longo will build upon the expertise and success that Accordant’s client results team delivers to clients, including scalable campaign results, custom execution of advanced programmatic media solutions and transparent cross-channel analytics and insights. [...]

    Apr 15, 2014  |  via PRNewswire.com
  • Accordant Media’s Leadership Combatting Bot Fraud

    Accordant Media identifies the issue of bot fraud and outlines its thorough and informed approach to minimizing the risk of fraudulent activity in digital inventory.

    Apr 4, 2014  |  via Accordant Media
  • Accordant Media Reports Real-time Media Inventory Up 35% Globally in 2013

    The Accordant Media “Programmatic Media Market Pulse: Q4, 2013″ report released today confirms that the exchange-traded media marketplace continued to grow at a 35% rate for 2013, though well off the 101% growth rate recorded in 2012.

    Jan 21, 2014  |  via PRNewswire.com
  • Programmatic Everywhere? Data, Technology and the Future of Audience Engagement

    This white paper will explore the origins and likely evolution of the programmatic marketing approach. Published in partnership with the Interactive Advertising Bureau and sponsored in part by Accordant Media [...]

    Nov 4, 2013  |  via iab.net
  • Accordant Media Releases Q3 Real-time Media Market Pulse Report; Programmatic Media Industry Turns Focus on Quality

    The “Real-time Media Buying: Q3 Market Pulse” report released today shows that the growth rate of exchange-traded media impressions grew respectably during Q3 both globally as well as in North America.

    Oct 23, 2013  |  via PRNewswire.com
  • Accordant Steps Into Audio RTB, Partners With Triton

    Independent media trading desk Accordant Media on Thursday announced a partnership with Triton Digital. The partnership will give Accordant clients access to audio inventory available for programmatic buying through Triton’s a2x exchange [...]

    Oct 17, 2013  |  via mediapost.com
  • Phony Web Traffic Tricks Digital Ads

    Authorities and Internet-security experts say tens of thousands of dubious websites are popping up across the Internet. Their phony Web traffic is often fueled by “botnets,”[...]

    Sep 30, 2013  |  via wsj.com
  • Accordant Mobile Announces Q2, 2013 Mobile RTB Ad Targeting Efficiency Gains

    Results include growth of iOS volume by 12% vs Android; tablets converting at far greater rates than mobile phone; and overall volume increase of 81% with CPA down 55%. [...]

    Aug 14, 2013  |  via PRNewswire.com
  • Accordant Media Adds Two Industry Veterans to Senior Roster; Aram Chekijian as SVP, Analytics and Insights and Kristin Marlow as Group Director, West

    Chekijian to accelerate the company’s analytics capabilities and Marlow to support rapid growth of West region portfolio. [...]

    Aug 7, 2013  |  via PRNewswire.com
  • Q2 Real-time Media (RTB) Data Highlights Expanded Tactics, Media Quality Amidst Slower Growth, Reports Accordant Media

    The Accordant Media “Real-time Media Buying: Q2 Market Pulse” report released today shows that while the growth rate of exchange-traded media impressions cooled significantly during Q2, buying activity looks to be broadening across a range of media targeting tactics, including inventory price, placement and quality measures. [...]

    Jul 31, 2013  |  via PRNewswire.com
  • Accordant Media Adds Two Senior Leaders; Chris Verzello to lead West Coast Sales and Rebecca Steuer as Vice President, Marketing

    Accordant Media has named Chris Verzello as Vice President of Sales, West and Rebecca Steuer as Vice President of Marketing. These new hires reflect Accordant’s continued business expansion and broader marketplace presence. With Verzello opening Accordant’s San Francisco office, the company now has teams in the East, Central and West regions.[...]

    Jul 25, 2013  |  via PRNewswire.com
  • Accordant Strikes Mobile Accord, New Platform Enables RTB Trading

    Independent agency trading desk Accordant Media this morning unveiled a platform for buying mobile audiences via a real-time bidding. The platform, dubbed Accordant Mobile, enables advertisers and media buyers to trade mobile as part of an integrated RTB process, including targeting, tracking, reporting and machine-based optimization.[...]

    Jan 29, 2013  |  via Online Media Daily
  • Accordant Media: RTB Growth Slowed in Q4

    Interest in real-time bidding continues to grow worldwide, but inventory in North America, the largest market for RTB, is seeing slower growth. Media buying and optimization company Accordant Media found that global RTB impressions during the fourth quarter of 2012 were up 61% compared to Q4 2011.[...]

    Jan 29, 2013  |  via AdExchanger.com
  • Accordant Media Debuts Accordant Mobile; First Trading Desk Mobile RTB Solution Unlocks Cross-screen ROI for e-Marketers

    In collaboration with several online marketers, Accordant Media today announced Accordant Mobile, making Accordant the first trading desk to deploy an integrated RTB mobile platform to deliver, track and optimize cross-screen audience-targeted advertising campaigns. [...]

    Jan 29, 2013  |  via PRNewswire.com
  • Real-time Media Inventory Doubles Globally in 2012; Q4 Holiday Season and Mobile Shine, Reports Accordant Media

    The Accordant Media “Real-time Media Buying: Q4 Market Pulse” report released today confirms that the exchange-traded media marketplace continued to grow over 100% for 2012, though “cooled” to a 61% growth rate in Q4.[...]

    Jan 24, 2013  |  via PRNewswire.com
  • MediaPost: Programmatic Trading Soars, More Concentrated Among the Top 100 Sites

    The volume of biddable media inventory being traded in the RTB marketplace doubled during 2012, according to the latest installment of the RTB Marketplace Tracking Report being presented by Accordant Media Co-Founder & CEO Art Muldoon at OMMA RTB as I’m writing this — in real-time. [...]

    Jan 24, 2013  |  via MediaPost
  • No Speed Bump For RTB; Internet Ads Pumping U.S. GDP

    By AdExchanger RTB is still going supernova. In Q3 Accordant Media saw 88 percent growth in real-time bidded inventory year-over-year. CPMs are up 2%, and U.S. remains on top with 47% of global RTB. That said, France, Brazil, Italy, and Mexico are all growing like gangbusters. Mediapost’s Joe Mandese calls out that viewability declined as [...]

    Oct 2, 2012  |  via AdExchanger.com
  • RTB Reality Check

    Brian Morrissey 10.02.2012 When it comes to programmatic ad buying, you’ll often get blown away from the big growth numbers. But it pays to look under the hood at other numbers in order to figure out where machine-based buying is going — and how it’s going to affect the core constituencies of digital media: brands, [...]

    Oct 2, 2012  |  via Digiday.com
  • Real-time Media Inventory Grows 88% Globally in Q3; Ad Viewability Test Results Blurry, Reports Accordant Media

    Accordant Media Tracks Continued Rapid Growth for Real-time Bidded (RTB) Media Market NEW YORK—– The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q3 Market Pulse” report released today confirms that the exchange-traded media marketplace continues to grow at a torrid pace, though slightly off the Q2 clip. In addition, Accordant’s research offers marketers specific insights about [...]

    Oct 1, 2012  |  via PRNewswire.com
  • comScore validated Campaign Essentials(TM) (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

    October 1, 2012 RESTON, Va., Oct. 1, 2012 /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials(TM) (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads [...]

    Oct 1, 2012  |  via comScore
  • Report Finds Data On Online Ad ‘Viewability’ Is, Ironically, Less Viewable

    by Joe Mandese, Monday, October 1, 2012 6:20 AM At a time when the ad industry is lobbying publishers to disclose the “viewability” of their ads, publishers seem to be going in the opposite direction and making the process more opaque and less transparent, according to the findings of a comprehensive report tracking the supply [...]

    Oct 1, 2012  |  via Online Media Daily
  • Despite Facebook’s ‘bum rap,’ partners give new ad exchange positive reviews

    On Thursday, Facebook is announcing that its new real-time bidding platform, the Facebook Exchange, is coming out of beta. While it’s still early days, the social network’s advertising partners give the new platform high marks.           Three months after Facebook revealed plans to bring real-time bidding to advertisers on its site, [...]

    Sep 13, 2012  |  via GigaOM.com
  • Real-time bidding’s effect on analytics

    Bryan St. John Posted on August 09, 2012 Barring a massive fiscal collapse, somewhere between 2 and 3 billion transactions will be made on the New York Stock Exchange tomorrow. The people trading and bidding on these stocks, bonds, and other derivative products will fail or succeed, in large part, because of the information they [...]

    Aug 8, 2012  |  via iMediaConnection
  • Real-time Media Impressions Up 128%; Mobile Represents 15% of Global Supply in Q2, Reports Accordant Media

    Accordant Media Tracks Continued Rapid Growth for Real-time Bidded (RTB) Media Market NEW YORK—– The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q2 Market Pulse” report released today confirms that the exchange-traded media marketplace continues to grow at a torrid pace. In addition, Accordant’s research offers marketers specific insights about planning and optimizing RTB media as [...]

    Jul 25, 2012  |  via PRNewswire.com
  • How Blank Display Ads Managed to Tot Up Some Impressive Numbers And No, Most People Didn’t Click on Them by Mistake

    Published: July 22, 2012 This is the story of a blank display ad that notched twice the click-through rate of the average branding one. It all started over lunch with my friend Charlie. “When I want to make quick money on clicks,” he said, “I just buy late-night impressions on women’s gaming sites. I guess [...]

    Jul 22, 2012  |  via Ad Age Digital
  • Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory

    Advertiser interest in purchasing real-time, impression-level inventory has led to explosive growth in ad spending on real-time bidding (RTB) inventory. Media-buying firm Accordant Media found worldwide real-time bidding inventory for banner and video ads across online and mobile placements grew 120% in Q1 2012. Though some countries saw growth rates for RTB ad inventory impressions [...]

    May 20, 2012  |  via Marketer.com
  • RTB, Mobile show strong growth

    Two reports – one a forecast and one a recap of Q1 2012 show strong impetus for both real time bidding and mobile advertising. According to Strategy Analytics mobile advertising should suprass $4 billion this year, and from Accordant Media news that RTB impressions are up more than 100%. by Kristina Knight Mobile ad spending, [...]

    Apr 25, 2012  |  via BizReport.com
  • How Hispanic Digital Agency Media 8 Got Started With Biddable Display Ads

    By Zach Rodgers Miami-based Media 8 is one of a growing number of indie digital shops to dabble in programmatic ad buying. Since mid-2011 the Hispanic and travel-focused agency has brought exchange-traded display media to clients including General Mills and Dish Latino. It has done so courtesy of a relationship with trading desk partner Accordant [...]

    Apr 25, 2012  |  via AdExchanger.com
  • RTB Ad Market Soars In Q1, Marketers Rush To Mobile, Avoid Social Inventory

    by Joe Mandese, Tuesday, April 24, 2012 8:47 AM The supply of online advertising inventory available in the so-called “real-time bidding” or RTB marketplace continues to expand as advertisers, agencies and publishers embrace programmatic trading as part of their online advertising strategies. During the first quarter of 2012, the supply of RTB impressions expanded 120% [...]

    Apr 24, 2012  |  via Online Media Daily
  • Real-time Media Impressions Up 120%; US Represents 47% of Global Supply in Q1, Reports Accordant Media

    Accordant Media Tracks Continued Rapid Growth for Real-time Bidded Media Market NEW YORK—– The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q1 Market Pulse” report released today confirms that the exchange-traded media marketplace continues to grow at a torrid pace. In addition, Accordant’s research offers marketers specific insights about planning and optimizing RTB media as the [...]

    Apr 22, 2012  |  via PRNewswire.com
  • Accordant Media Expands “Real-world Bid Models;” Ties Ad Delivery and Creative to Live Weather, Pollen and Event Data

    RTB Data Tactic Generates 15%-40% Conversion Boost NEW YORK—– Accordant Media, a New York-based, independent, real-time biddable (RTB) media-buying and optimization company, has developed a technology to utilize live “real-world” data to impact RTB buying and optimization decisions. In tests over the past six months, Accordant’s enhanced media buys yielded 15%+ more conversions and up [...]

    Apr 10, 2012  |  via PRNewswire.com
  • Accordant Bats 3,000, Touts It As Proof That It’s Organizing ‘Biddable’ Marketplace For Indies

    by Joe Mandese, Wednesday, February 8, 2012 7:11 AM Accordant Media, a New York-based ad technology firm specializing in creating “white labeled” trading desks for long-, mid-tail, and big independent agencies not affiliated with the major agency holding companies, has marked an important milestone — serving its 3,000th campaign — and named two key executives [...]

    Feb 8, 2012  |  via Online Media Daily
  • Accordant Media Extends Its On-demand Media Presence; Adds Industry Vets Garret Vreeland as CRO and Chris Cloney as VP

    Former Sales Head for Akamai’s ADS Division to Oversee Global Revenue Efforts and Former MediaMind Sales Exec joins as VP at Leading Independent Media Trading Desk NEW YORK—– Accordant Media, a New York-based, independent, next-generation media-buying and optimization company, has made key additions to its sales leadership, installing industry vets Garret Vreeland in the newly [...]

    Feb 6, 2012  |  via PRNewswire.com
  • Accordant Media Delivers 3,000th RTB Campaign, Sees Clients’ Budgets Grow 4x-6x in 2012 As A Full-Service Trading Desk Partner

    Industry Innovator Sees Continued Growth in RTB-driven Tactics in 2012 NEW YORK—– Accordant Media, a New York-based, independent, RTB media-buying and optimization company, has delivered its 3,000th fully-managed media campaign in Q4, 2011. As the leading managed trading desk, Accordant continues to accelerate its business position by providing exchange-traded media services to marketers and agencies [...]

    Feb 6, 2012  |  via PRNewswire.com
  • Association of National Advertisers (ANA) Agency Trading Desk White Paper Notes Accordant Media

    Link to pdf

    Nov 11, 2011  |  via Association of National Advertisers
  • Q&A: Accordant Media’s Matt Greitzer on Ad Retargeting & Tag Management

    Ad retargeting and JavaScript tags go hand-in-hand. To learn more about best practices in retargeting – particularly insofar as tag management is concerned – we asked an expert. Matt Greitzer, co-founder and COO of Accordant Media, was kind enough to share his deep knowledge of the subject. Q: Where does retargeting intersect with tag management? [...]

    Sep 28, 2011  |  via TagMan.com
  • Accordant Throws its Hat into the DMP Ring

    Mike Shields 08.04.2011 Accordant Media, an advertising technology firm angling to become an independent alternative to big-agency trading desks, is upping its data game. The New York-based startup has launched Audience Optics, its answer to a data management platform. Data management has become an increasingly hot sector. For the most part, DMPs have emerged outside [...]

    Aug 8, 2011  |  via DigiDay.com
  • Accordant Media Taps Razorfish Exec Craig Schinn as VP, Reporting and Analytics

    Leading non-holding company, independent trading desk recruits Razorfish analytics exec Craig Schinn to catalyze client success and accelerate Audience OpticsTM data management system. NEW YORK—– Accordant Media, a New York-based, independent, next-generation media-buying and optimization company, is pleased to announce the appointment of Craig Schinn as the company’s head of analytics. In addition to overseeing [...]

    Aug 5, 2011  |  via PRNewswire
  • Accordant Throws its Hat into the DMP Ring

    Posted on August 4, 2011 by dm2h9490 “Accordant Media, an advertising technology firm angling to become an independent alternative to big-agency trading desks, is upping its data game. The New York-based startup has launched Audience Optics, its answer to a data management platform. Data management has become an increasingly hot sector. For the most part, [...]

    Aug 4, 2011  |  via dm2Hispanics.com
  • Accordant’s Audience Optics?Launches as One of First Trading Desk-Owned DMPs

    Leading non-holding company, independent trading desk launches proprietary data management platform to position brand marketers to drive performance marketing results. Initial 35% jump in client ROAS registered as company hires Razorfish analytics exec Craig Schinn to catalyze client success and acceptance of new system. NEW YORK—– Accordant Media, a New York-based, independent, next-generation media-buying and [...]

    Aug 2, 2011  |  via PRNewswire
  • Start-Up Watch COD: Accordant Media Simplifies RTB For Brands and Agencies

    Posted by Jim Nichols on June 29th, 2011 at 12:01 am Over the past couple of years, we’ve seen many of the leading players in the digital agency business create trading desks and other exchange-based media solutions to help their clients capitalize on this importance category of digital media. These sorts of programs and efforts [...]

    Jun 29, 2011  |  via Ad-Tech
  • What Is The Impact Of The Private Exchange World Today?

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it.           Today’s participant is Matt Greitzer is Co-Founder and COO of Accordant Media, media buying [...]

    May 16, 2011  |  via AdExchanger.com