Accordant Media

Accordant Strikes Mobile Accord, New Platform Enables RTB Trading -

Accordant Media: RTB Growth Slowed in Q4 -

Accordant Media Debuts Accordant Mobile; First Trading Desk Mobile RTB Solution Unlocks Cross-screen ROI for e-Marketers -

PRNewswire.com: Real-time Media Inventory Doubles Globally in 2012; Q4 Holiday Season and Mobile Shine, Reports Accordant Media -

MediaPost: Programmatic Trading Soars, More Concentrated Among the Top 100 Sites -

No Speed Bump For RTB; Internet Ads Pumping U.S. GDP -

By AdExchanger RTB is still going supernova. In Q3 Accordant Media saw 88 percent growth in real-time bidded inventory year-over-year. CPMs are up 2%, and U.S. remains on top with 47% of global RTB. That said, France, Brazil, Italy, and Mexico are all growing like gangbusters. Mediapost’s Joe Mandese calls out that viewability declined as [...]

RTB Reality Check -

Brian Morrissey 10.02.2012 When it comes to programmatic ad buying, you’ll often get blown away from the big growth numbers. But it pays to look under the hood at other numbers in order to figure out where machine-based buying is going — and how it’s going to affect the core constituencies of digital media: brands, [...]

Real-time Media Inventory Grows 88% Globally in Q3; Ad Viewability Test Results Blurry, Reports Accordant Media -

Accordant Media Tracks Continued Rapid Growth for Real-time Bidded (RTB) Media Market NEW YORK—– The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q3 Market Pulse” report released today confirms that the exchange-traded media marketplace continues to grow at a torrid pace, though slightly off the Q2 clip. In addition, Accordant’s research offers marketers specific insights about [...]

comScore validated Campaign Essentials(TM) (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns -

October 1, 2012 RESTON, Va., Oct. 1, 2012 /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials(TM) (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads [...]

Report Finds Data On Online Ad ‘Viewability’ Is, Ironically, Less Viewable -

by Joe Mandese, Monday, October 1, 2012 6:20 AM At a time when the ad industry is lobbying publishers to disclose the “viewability” of their ads, publishers seem to be going in the opposite direction and making the process more opaque and less transparent, according to the findings of a comprehensive report tracking the supply [...]

Despite Facebook’s ‘bum rap,’ partners give new ad exchange positive reviews -

On Thursday, Facebook is announcing that its new real-time bidding platform, the Facebook Exchange, is coming out of beta. While it’s still early days, the social network’s advertising partners give the new platform high marks.           Three months after Facebook revealed plans to bring real-time bidding to advertisers on its site, [...]

Real-time bidding’s effect on analytics -

Bryan St. John Posted on August 09, 2012 Barring a massive fiscal collapse, somewhere between 2 and 3 billion transactions will be made on the New York Stock Exchange tomorrow. The people trading and bidding on these stocks, bonds, and other derivative products will fail or succeed, in large part, because of the information they [...]

Real-time Media Impressions Up 128%; Mobile Represents 15% of Global Supply in Q2, Reports Accordant Media -

Accordant Media Tracks Continued Rapid Growth for Real-time Bidded (RTB) Media Market NEW YORK—– The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q2 Market Pulse” report released today confirms that the exchange-traded media marketplace continues to grow at a torrid pace. In addition, Accordant’s research offers marketers specific insights about planning and optimizing RTB media as [...]

How Blank Display Ads Managed to Tot Up Some Impressive Numbers And No, Most People Didn’t Click on Them by Mistake -

Published: July 22, 2012 This is the story of a blank display ad that notched twice the click-through rate of the average branding one. It all started over lunch with my friend Charlie. “When I want to make quick money on clicks,” he said, “I just buy late-night impressions on women’s gaming sites. I guess [...]

Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory -

Advertiser interest in purchasing real-time, impression-level inventory has led to explosive growth in ad spending on real-time bidding (RTB) inventory. Media-buying firm Accordant Media found worldwide real-time bidding inventory for banner and video ads across online and mobile placements grew 120% in Q1 2012. Though some countries saw growth rates for RTB ad inventory impressions [...]

RTB, Mobile show strong growth -

Two reports – one a forecast and one a recap of Q1 2012 show strong impetus for both real time bidding and mobile advertising. According to Strategy Analytics mobile advertising should suprass $4 billion this year, and from Accordant Media news that RTB impressions are up more than 100%. by Kristina Knight Mobile ad spending, [...]

How Hispanic Digital Agency Media 8 Got Started With Biddable Display Ads -

By Zach Rodgers Miami-based Media 8 is one of a growing number of indie digital shops to dabble in programmatic ad buying. Since mid-2011 the Hispanic and travel-focused agency has brought exchange-traded display media to clients including General Mills and Dish Latino. It has done so courtesy of a relationship with trading desk partner Accordant [...]

RTB Ad Market Soars In Q1, Marketers Rush To Mobile, Avoid Social Inventory -

by Joe Mandese, Tuesday, April 24, 2012 8:47 AM The supply of online advertising inventory available in the so-called “real-time bidding” or RTB marketplace continues to expand as advertisers, agencies and publishers embrace programmatic trading as part of their online advertising strategies. During the first quarter of 2012, the supply of RTB impressions expanded 120% [...]

Real-time Media Impressions Up 120%; US Represents 47% of Global Supply in Q1, Reports Accordant Media -

Accordant Media Tracks Continued Rapid Growth for Real-time Bidded Media Market NEW YORK—– The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q1 Market Pulse” report released today confirms that the exchange-traded media marketplace continues to grow at a torrid pace. In addition, Accordant’s research offers marketers specific insights about planning and optimizing RTB media as the [...]

Accordant Media Expands “Real-world Bid Models;” Ties Ad Delivery and Creative to Live Weather, Pollen and Event Data -

RTB Data Tactic Generates 15%-40% Conversion Boost NEW YORK—– Accordant Media, a New York-based, independent, real-time biddable (RTB) media-buying and optimization company, has developed a technology to utilize live “real-world” data to impact RTB buying and optimization decisions. In tests over the past six months, Accordant’s enhanced media buys yielded 15%+ more conversions and up [...]

Accordant Bats 3,000, Touts It As Proof That It’s Organizing ‘Biddable’ Marketplace For Indies -

by Joe Mandese, Wednesday, February 8, 2012 7:11 AM Accordant Media, a New York-based ad technology firm specializing in creating “white labeled” trading desks for long-, mid-tail, and big independent agencies not affiliated with the major agency holding companies, has marked an important milestone — serving its 3,000th campaign — and named two key executives [...]

Accordant Media Extends Its On-demand Media Presence; Adds Industry Vets Garret Vreeland as CRO and Chris Cloney as VP -

Former Sales Head for Akamai’s ADS Division to Oversee Global Revenue Efforts and Former MediaMind Sales Exec joins as VP at Leading Independent Media Trading Desk NEW YORK—– Accordant Media, a New York-based, independent, next-generation media-buying and optimization company, has made key additions to its sales leadership, installing industry vets Garret Vreeland in the newly [...]

Accordant Media Delivers 3,000th RTB Campaign, Sees Clients’ Budgets Grow 4x-6x in 2012 As A Full-Service Trading Desk Partner -

Industry Innovator Sees Continued Growth in RTB-driven Tactics in 2012 NEW YORK—– Accordant Media, a New York-based, independent, RTB media-buying and optimization company, has delivered its 3,000th fully-managed media campaign in Q4, 2011. As the leading managed trading desk, Accordant continues to accelerate its business position by providing exchange-traded media services to marketers and agencies [...]

Association of National Advertisers (ANA) Agency Trading Desk White Paper Notes Accordant Media -

Link to pdf

Q&A: Accordant Media’s Matt Greitzer on Ad Retargeting & Tag Management -

Ad retargeting and JavaScript tags go hand-in-hand. To learn more about best practices in retargeting – particularly insofar as tag management is concerned – we asked an expert. Matt Greitzer, co-founder and COO of Accordant Media, was kind enough to share his deep knowledge of the subject. Q: Where does retargeting intersect with tag management? [...]

Accordant Throws its Hat into the DMP Ring -

Mike Shields 08.04.2011 Accordant Media, an advertising technology firm angling to become an independent alternative to big-agency trading desks, is upping its data game. The New York-based startup has launched Audience Optics, its answer to a data management platform. Data management has become an increasingly hot sector. For the most part, DMPs have emerged outside [...]

Accordant Media Taps Razorfish Exec Craig Schinn as VP, Reporting and Analytics -

Leading non-holding company, independent trading desk recruits Razorfish analytics exec Craig Schinn to catalyze client success and accelerate Audience OpticsTM data management system. NEW YORK—– Accordant Media, a New York-based, independent, next-generation media-buying and optimization company, is pleased to announce the appointment of Craig Schinn as the company’s head of analytics. In addition to overseeing [...]

Accordant Throws its Hat into the DMP Ring -

Posted on August 4, 2011 by dm2h9490 “Accordant Media, an advertising technology firm angling to become an independent alternative to big-agency trading desks, is upping its data game. The New York-based startup has launched Audience Optics, its answer to a data management platform. Data management has become an increasingly hot sector. For the most part, [...]

Accordant’s Audience Optics?Launches as One of First Trading Desk-Owned DMPs -

Leading non-holding company, independent trading desk launches proprietary data management platform to position brand marketers to drive performance marketing results. Initial 35% jump in client ROAS registered as company hires Razorfish analytics exec Craig Schinn to catalyze client success and acceptance of new system. NEW YORK—– Accordant Media, a New York-based, independent, next-generation media-buying and [...]

Start-Up Watch COD: Accordant Media Simplifies RTB For Brands and Agencies -

Posted by Jim Nichols on June 29th, 2011 at 12:01 am Over the past couple of years, we’ve seen many of the leading players in the digital agency business create trading desks and other exchange-based media solutions to help their clients capitalize on this importance category of digital media. These sorts of programs and efforts [...]

What Is The Impact Of The Private Exchange World Today? -

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it.           Today’s participant is Matt Greitzer is Co-Founder and COO of Accordant Media, media buying [...]

Microsoft Advertising Exchange Case Study: Microsoft Advertising Exchange Drives 8X Conversion Boost for Niche e-tailer via Accordant Media -

Link to pdf

Forrester Consulting: RTB Hits The Mainstream -

Link

eXelate Launches Premier Media Partnership -

Program facilitates the ability to buy privacy-safe audience data transparently and at scale from industry-leading digital media sellers NEW YORK, NY (January 18, 2011) – eXelate, the data engine powering privacy-safe audience access within the digital advertising ecosystem, today announced the launch of their Premier Media Partnership (PMP) to streamline the accessibility of audience data [...]

Accordant Media Aims at Big Agency Rivals -

By Mike Shields November 11 2010 Advertising & Branding Why should big agency holding companies have a monopoly on real-time, audience-based buying? That’s the question being asked by the team behind Accordant Media. The startup, founded by a pair of digital agency veterans, is aggressively maneuvering to become an independent trading desk that will compete [...]

Accordant Media Offering Next Generation Buying And Optimization Services Say Founders Greitzer And Muldoon -

By AdExchanger Art Muldoon and Matt Greitzer are Co-Founders of Accordant Media, a media buying and optimization company for agencies and in-house marketers. AdExchanger.com: Please share a bit of background. Where did you come up with the idea for Accordant Media? Matt: The idea behind Accordant is that we integrate strategy, technology and execution to [...]