Programmatic plays in the Super Bowl

NEW YORK, February 5, 2016 — By Doug Zanger, The Drum The big, brassy, creative ads may be the darlings of Super Bowl advertising. But programmatic advertising is having its say as well. Digital marketers, just like those looking to break through during the big game on the big screen, are fighting for their own pieces of the digital pie — and there …

Accordant Media’s Pulse Report Shows Marketer Focus on Quality

Q4 touts new highs in programmatic impression volume; accuracy of cross-device targeting becomes a priority NEW YORK, Feb. 3, 2016 — The Accordant Media “Programmatic Media Market Pulse: Q4 2015” report released today shows that the growth rate for programmatic media volume grew at unprecedented rates both globally and in North America. At the same time, the report’s Spotlight section revealed that the application …

Programmatic Prices Rise Despite Rise In Volume, Market Concentrates Around ‘Quality’ Supply

NEW YORK, February 3, 2016 — By Joe Mandese, MediaPost The programmatic media-trading marketplace ended 2015 by accelerating its “flight to quality” with average CPMs continuing to rise, according to an analysis of fourth-quarter trading by independent agency trading desk Accordant Media. While the volume of programmatic trading continued to explode — rising 67% in North America (and 213% worldwide) in the fourth …

5 Tips For Executing Cross-Device Targeting

Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more changes than ever to target consumers on multiple devices. Programmatic digital display ad spending in the U.S. is expected by eMarketer to increase to $21.55 billion this year, up from $15.43 billion last year. And with the …

Getting Butts In Seats And Heads In Beds

NEW YORK, December 14, 2015 — By Art Muldoon, Co-Founder & CEO, Accordant Media According to eMarketer, the travel industry is the category most heavily focused on direct response advertising. With 72% of total budgets allocated to transactional DR tactics, travel marketers are focused on advertising performance and how to make their media investments work harder. Today, many marketers are reinventing their advertising …

Accordant’s Art Muldoon & Matt Greitzer Say Viewability Metrics Need To Shake Out

NEW YORK, December 8, 2015 — By Tobi Elkin, MediaPost Today’s RTBlog is Part II of 2016 predictions by Art Muldoon and Matt Greitzer, co-founders of Accordant Media, which helps marketers organize and analyze their customer data, and deploy targeting strategies through programmatic media channels. Prior to launching Accordant, Muldoon was SVP, Sales and Marketing for Global Data Platforms at Aegis Media/Isobar, while …

4 Predictions For 2016: Accordant’s Art Muldoon & Matt Greitzer On Programmatic Going X-Channel

NEW YORK, December 7, 2015 — By Tobi Elkin, MediaPost RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accordant Media, which helps marketers organize and analyze their customer data, and deploy targeting strategies through programmatic media channels. Prior to launching Accordant, Muldoon was SVP, sales and marketing for global data platforms at Aegis Media/Isobar, while Greitzer was a board member …

Accordant Media No. 91 on Crain’s New York 2015 Best Places to Work List

NEW YORK, December 4, 2015 — By CrainsNewYork.com Accordant Media has been recognized on Crain’s 2015 list of Best Places to Work in New York City. Below is an excerpt from the announcement. The full list can be seen by following the link below. Accordant Media was name the No. 91 best place to work in New York by Crain’s. How we found the best employers to …

Marketers Should L.E.A.N. In On The IAB’s Ad-Blocking Cleanup Act

By: Tyler Loechner The Interactive Advertising Bureau (IAB) last month launched a new program dubbed “L.E.A.N.” — an acronym for Light, Encrypted, Ad choice supported, Non-invasive ads. It is the IAB’s answer to ad-blocking. “We messed up,” wrote the IAB, taking the blame for the recent rise of ad-blocking. “As technologists, tasked with delivered content and services to users, we …

Accordant Ranks No. 141 On Deloitte 2015 North America Technology Fast 500™ Rankings

See The Full List Here. Accordant Ranks No. 141. SAN FRANCISCO, Nov. 13, 2015 /PRNewswire/ — Deloitte today released the 2015 Technology Fast 500, an annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences and energy tech sectors. StartApp claimed the top spot with a growth rate of 21,984 percent from 2011 to 2014. Based in New …