Fully In-house Tech Stack May Be Programmatic Pipe Dream

NEW YORK, December 3, 2014 — By James Rooney, SVP, Media Platforms. At some point, marketing technology companies face a decision: license some existing product, or build it themselves. Almost regardless of company size, this is a near-constant question. Choose poorly and you’ll soon end up with the dreaded “Frankenstack.” Choose wisely and you can have a smoothly integrated system …

iAd expands into programmatic channels with Accordant Media

NEW YORK, November 21, 2014 — iAd is further expanding into programmatic channels by providing access to ad inventory across more than 250,000 apps in over 100 countries to select leading programmatic media companies, including Accordant Media as well as other players like MediaMath, Rubicon Project and Ad Roll. “With mobile becoming a dominant channel for engaging with today’s elusive …

How To Evaluate And Select Programmatic Partners

NEW YORK, October 29th, 2014 — By Garret Vreeland, CRO. A main reason many brands have been slow to embrace programmatic media, or have not found success as yet, is that they are unsure how to properly identify marketplace partners that can steward them through the nuances necessary to fully realize the benefits of this new paradigm. It is complicated …

Accordant Media Names Chris Maginn as VP Sales, West

SAN FRANCISCO, October 21, 2014 — Accordant Media, the leading independent programmatic media specialist, has tapped Chris Maginn as its new VP Sales, West based in San Francisco.  Mr. Maginn brings more than 15 years of online media leadership to Accordant, most recently heading sales and account management at Slashdot Media (a division of Dice Holdings).  Prior to that, he …

Accordant Media Tries To Simplify Programmatic With Consolidated Offering

NEW YORK, September 5th, 2014 — Accordant Media uncorked on Friday a consolidated offering called Audience Targeting System (ATS) designed to make programmatic trading more accessible to direct market clients and prospects. The goal, according to company CEO and co-founder Art Muldoon, is to demystify the world of programmatic trading. To do this, Accordant consolidated four components it had developed …

Robots In Marketing Are Great, But Humans Still Need To Chaperone

NEW YORK, September 5th, 2014 — By Art Muldoon, CEO and Co-Founder. There is a particular school of thought in ad tech that espouses the point of view that brands should refrain from “helicopter marketing” in the way they conduct their programmatic media activities. This line of thinking asserts that people should not micromanage or “hover” over the excellence of …

Conventional Wisdom Vs. Big Data

NEW YORK, August 29th, 2014 — By Matt Greitzer, COO and Co-Founder. It’s always surprising to me when marketers don’t fully leverage their data. It is only logical that a brand would analyze and leverage relevant data at its fingertips, which is now being amassed at an unprecedented level. Yet with all of this information at marketers’ disposal, many don’t …

The Rise of the Programmatic Media Specialist

NEW YORK, July 23rd, 2014 — By Paul Longo, Managing Director of Client Results. A media agency’s core DNA has traditionally fed a model built around the media planner. In recent years, agencies have received much criticism for conferring too much responsibility of their strategic media efforts on young planners in their 20s. Certainly, many shops are still mired in …

Accordant Media Execs Weigh in On Transparency

NEW YORK, July 9, 2014 — Programmatic media company Accordant Media says its goal is to help marketers target the right audience at the right time and claims that, unlike other firms in the ad tech space, its approach is completely transparent. CMO Today spoke with the independent trading desk’s co-founders Art Muldoon and Matt Greitzer, both former digital agency …

Accordant Expands To Europe With London Office

NEW YORK, July 9, 2014 — Accordant Media announced Wednesday its plans to launch in the UK. The company plans to open an office in London later this month led by two current New York-based employees. Michael Baumgaertner, director of trading strategies, and James Dempsey, media specialists, will both be moving to London to lead the new office and launch …