Beyond Retargeting: 5 Keys To Programmatic Success For Retailers

NEW YORK, July 27, 2015 — By Matt Greitzer, Co-Founder & COO, Accordant Media The digital advertising industry has been abuzz over the past year due to the adoption and early success of programmatic media. Simply defined, programmatic media automates and simplifies the digital ad-buying process and generates more effective results by applying Big Data to more accurately target and …

Programmatic Creative Across Devices: The Opportunity And The Challenge

NEW YORK, June 15, 2015 — By Liz Rowley, Ad Exchanger Digital advertisers often become enamored with ad tech at the expense of creative. “We are still miles from being able to generate great varieties of good creative to suit the various permutations of user brand environment,” said Chris Stark, SVP of product marketing for Grapeshot, a UK software company …

Zipcar Embraces Programmatic Ads and Criticizes Lack of Transparency at Agencies

NEW YORK, June 3, 2015 — By Mike Shields, Senior Editor, Wall Street Journal Zipcar is adding its voice to the increasingly loud criticisms of advertising agencies when it comes to transparency (or lack thereof) about their digital ad buying practices and pricing. Two years ago, Zipcar dumped its digital ad agency and elected to shift all of its online …

Programmatic Requires A Dynamic Approach To Creative

NEW YORK, May 28, 2015 — By Paul Longo, Managing Director, Client Results Every brand has a checklist when it comes to its programmatic media strategy. Right time – check. Right place – check. Right message – not so much. Today, marketer reticence to embrace new technology and processes for delivering creative is the glaring weak point in the supply …

Programmatic Media Can Transform Local Marketing

NEW YORK, May 18, 2015 — By Matt Greitzer, Co-Founder & COO, Accordant Media As programmatic has grown from pre-concept to fringe movement to mainstream, much of the focus has been on its impact on audience targeting. While the ability to segment unique audiences independent of context is an extraordinary benefit, programmatic’s automation also creates a new ability to streamline …

Amid DMP Merger Mania, Brands Face A Changed Marketplace

NEW YORK, April 21, 2015 — By Kristin Marlow, Managing Director, West The recent Nielsen acquisition of eXelate, an independent data management platform (DMP), marks the latest in a string of major mergers that have significantly altered the DMP landscape. The eXelate deal was preceded by Oracle’s acquisitions of BlueKai and Datalogix, as well as Acxiom’s purchase of LiveRamp. As …

Accordant Media Launches New Chicago Operations

CHICAGO, March 20, 2015 – World Business Chicago and Accordant Media, a leading programmatic media specialist, announced today the establishment of a new Chicago office to address the company’s robust midwestern growth. Accordant Media was recently named to the Inc. 500 list as a result of generating 1,663 % growth through 2013. A key U.S. hub, the Chicago office is …

Fully In-house Tech Stack May Be Programmatic Pipe Dream

NEW YORK, December 3, 2014 — By James Rooney, SVP, Media Platforms. At some point, marketing technology companies face a decision: license some existing product, or build it themselves. Almost regardless of company size, this is a near-constant question. Choose poorly and you’ll soon end up with the dreaded “Frankenstack.” Choose wisely and you can have a smoothly integrated system …

iAd expands into programmatic channels with Accordant Media

NEW YORK, November 21, 2014 — iAd is further expanding into programmatic channels by providing access to ad inventory across more than 250,000 apps in over 100 countries to select leading programmatic media companies, including Accordant Media as well as other players like MediaMath, Rubicon Project and Ad Roll. “With mobile becoming a dominant channel for engaging with today’s elusive …

How To Evaluate And Select Programmatic Partners

NEW YORK, October 29th, 2014 — By Garret Vreeland, CRO. A main reason many brands have been slow to embrace programmatic media, or have not found success as yet, is that they are unsure how to properly identify marketplace partners that can steward them through the nuances necessary to fully realize the benefits of this new paradigm. It is complicated …