15 startling digital marketing statistics from this week

LONDON, April 29, 2016 — By Ben Davis, Econsultancy It’s a bumper stats roundup this week. If you’re interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce… *pause for breath* then you’re in luck. As ever, this post is simply the entrée – head to …

Programmatic Jumps, Taking Viewability Up and Bot Views Down

LONDON, April 28, 2016 — By Monika Komar, PerformanceIN Programmatic is booming, according to new research on automated trading from across the world. The first quarter of 2016 saw a big increase in trading volumes across the global programmatic marketplace, which led to more transparency and better viewability rates, as well as a decrease in non-human traffic (NHT), both globally and …

UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%

LONDON, April 28, 2016 — By Sonja Kroll, ExchangeWire ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; and Video investment impacts ROI.  Online Pulls Ahead of TV, Powered by Mobile Online …

Four GDPR takeaways every marketer should know

LONDON, April 27, 2016 — By Rebecca Muir, The Wall UK Who could have predicted in 1995 that the newly commercialised web would so quickly outgrow its boundaries? The first Data Protection Directive (DPD) was sufficient when less than 45 million global users were online, but twenty-one years and over 3 billion users later, we produce a lot more data — 2.5 quintillion bytes …

Accordant Media’s Q1 Market Pulse Report Shows 217% Jump In Programmatic Volume Amidst Better Viewability and NHT Controls

Exchange-traded media reaches new highs in programmatic impression volume; smartphone marketing takes center stage NEW YORK, April 26, 2016 /PRNewswire/ — The Accordant Media “Programmatic Media Market Pulse: Q1 2016” report released today shows that programmatic media trading volume maintained robust growth rates both globally and in North America. At the same time, the report’s Spotlight section reveals that cross-device media …

Non-Human Traffic Is Down, Viewability Is Up In Q1 2016

NEW YORK, April 26, 2016 — By Felicia Greiff, MediaPost In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreased by 81% over first-quarter 2015, per Accordant Media’s Q1 RTB Market Pulse Report. Arthur Muldoon, co-founder and CEO of Accordant Media, said there is more confidence around viewability. Why should marketers feel more self-assured about digital ad viewing? Empowerment through data. Ben Diesbach, …

Are you managing first-party data effectively?

LONDON, April 25, 2016 — By Michael Baumgaertner, Accordant Media; published in The Wall As the digital brand experience continues to multiply across screens, devices, and media channels, marketers are faced with an increasingly difficult task: how to capitalise on the opportunities generated by the myriad of digital options available in a way that has a clear and measurable impact. The answer that’s been …

How To Reduce Non-Human Traffic Rates From 10% To 2% In Programmatic

NEW YORK, April 22, 2016 — By Jon Espejo, Accordant Media; published in MediaPost Non-human traffic. Fraud. Bad actors. These dirty words are thorns in programmatic’s side, and—according to some—the reason to stay away from the opportunity. But that’s a lazy argument, thrown around by people who see the problems but don’t take a nuanced approach to dealing with them. The reality is that …

Why AI and marketing machines always need a human chaperone

LONDON, April 20, 2016 — By Arthur Muldoon, Accordant Media; published in The Drum The widespread fear that robots will gradually replace people in the workplace is far from unfounded if McCann Japan’s appointment of an artificial intelligence (AI) creative director is anything to go by. The company’s newest employee, AI-CD β, can give creative direction on commercials based on historical data relating to previous TV shows …

Lucky 13: Michael James, Accordant Media

LONDON, April 13, 2016 — By M&M Global Staff Michael James, managing director EMEA at Accordant Media, hopes to live a life less impactful on the planet – and to take programmatic to the next level. 1 – SUMMARISE YOURSELF IN THREE WORDS. Digital Marketing Professional 2 – WHAT MADE YOU WANT TO PURSUE A CAREER IN MEDIA AND MARKETING? After finishing my postgrad, I wanted to …