Accordant Media (“we” or “us”) is a media buying and optimization company. We create and license technology (“Platform”) that enables the buying and selling of online advertising.

We provide this privacy policy so we may inform you about how Accordant Media processes information on behalf of the online advertisers we serve, and other businesses that use our Platform (our “Clients”). This policy also outlines our privacy practices on our corporate Website (“Websites”), www.accordantmedia.com, and our blog. If you have any questions about this privacy policy, please contact us at privacy@accordantmedia.com.



PRIVACY AS IT RELATES TO OUR PLATFORM:

PERSONALLY IDENTIFIABLE INFORMATION

We don’t collect Personally Identifiable Information (“PII”) o any kind via the Platform, and take reasonable measures to avoid receiving PII from Clients via the Platform.

NON-PERSONALLY IDENTIFIABLE INFORMATION

We collect Non-Personally Identifiable Information (“Non-PII”) via the Platform, including but not limited to an Internet user’s IP host address, pages viewed, browser type, the URL, the referring URL, Internet Service Provider, and his or her computer’s operating system.

COOKIES AND WEB BEACONS

We use cookies in conjunction with Web beacons in our Platform in order to help make the online advertisements you see more relevant to you. We also use cookies and Web beacons (under the domain adnxs.com) to help our clients make advertising more relevant. We also use cookies and web beacons for ad delivery and reporting purposes, to measure the success of our Clients’ online advertising campaigns.

OPTING OUT FROM COOKIES

If you’d like to opt-out from having Accordant Media collect your Non-PII in connection with our Platform, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII to help us tailor our Clients’ online advertisement campaigns. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.

DIGITAL ADVERTISING ALLIANCE AND INDUSTRY SELF-REGULATION

Accordant Media adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. The DAA offers a Consumer Choice Page (opt-out) and other privacy tools and resources.


PRIVACY AS IT RELATES TO OUR WEB SITE:

PERSONALLY IDENTIFIABLE INFORMATION

We do not collect personally identifiable information on our web site.

NON-PERSONALLY IDENTIFIABLE INFORMATION

We collect Non-Personally Identifiable Information (“Non-PII”) from visitors to this Website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system. We use this information to understand our Website traffic and for maintenance of the Website.

COOKIES AND WEB BEACONS

We use persistent “cookies” on this Website in order to help us manage the opt-out process for our Platform. For information on our opt-out process, please review the section of this privacy policy entitled “Opting out from Cookies” below. Cookies are small text files that contain a string of alphanumeric characters. Web beacons (also known as “1X1 pixels” or “clear GIFs”) are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. For more information about cookies and web beacons please visit http://www.allaboutcookies.org/cookies/.


GENERAL PRIVACY INFOMATION:

INFORMATION SECURITY

The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. If you have any questions about our security practices, please send an email to us at privacy@accordantmedia.com.

INFORMATION RELATING TO CHILDREN

Our products and services are designed for those 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.

DISCLOSURE OF INFORMATION TO THIRD PARTIES

We may share Non-PII collected via the Platform with Clients. Similarly, we may enhance the Non-PII collected via the Platform with Non-PII collected from Clients.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

STORAGE OF INFORMATION

We don’t collect PII via the Platform. We retain the Non-PII collected via the Platform for up to three years.

CHANGES TO THIS PRIVACY POLICY

This privacy policy is subject to change. If we make any material or substantive changes in the way that we use the PII collected through this Website, we will post a clear and conspicuous notice of those changes on the Website and in this privacy policy.

CONTACT INFORMATION

For questions or concerns relating to privacy, please send us an email at privacy@accordantmedia.com. Alternatively, you may contact us at the address below.

Accordant Media Privacy Officer
135 5th Avenue, 4th Floor
New York, NY 10010