Accordant Media provides marketers with a complete solution for identifying and targeting prospects. We were founded on the principle of transparency, which is why this section of our website is very important.

Accordant Media advertising technology collects and uses data to help make online advertising more relevant, and for ad delivery and reporting purposes.

Companies that deliver more relevant advertisements play an important role in keeping the Internet free for consumers. Consumers have a better experience if the communications they receive are relevant to their interests.

Advertisers will pay more when their ads are tailored to an audience’s interests, and publishers of websites and apps get more money when their audiences receive tailored advertisements instead of generic ones. This is how publishers continue to provide great content for free or very reasonable rates. Technology can help all of these interests align.

The policies below will tell you more about our policies for AccordantMedia.com, the website, as well as Accordant Media Advertising Technology, which is used by our marketer clients.

Advertising Service Privacy Policy

This privacy policy applies to information collected by Accordant Media (“Company”, “we” or “us”), via our targeted advertising technology service across third-party partner websites and mobile devices. Our service provides advertisers, their agencies, website and applications publishers, data vendors and other partners access to technologies designed to display relevant advertisements to consumers viewing a publisher’s online properties and applications. This document will outline our privacy practices, including how we collect and utilize information obtained, as they pertain to our advertising technology service. It also describes the choices available to you regarding our use of your information and how you can opt-out of having your information collected. For more information on opting out of our services, click here. For our separate privacy policy covering information collection through our corporate website, click here.

Our services are designed to be in compliance with the DAA and EDAA Self-Regulatory Code in the jurisdictions in which we operate. Click here if you would like further information regarding the DAA principles. Click here if you would like further information on the EDAA principles.

INFORMATION COLLECTION

Our service collects information about the website(s) and/or applications that a browser and/or mobile browsing device visits and the advertisements that a browser displays while online. You may encounter our technology when we, or one of our advertising partners, purchases online advertisements on a website that you visit, an application that you use, and/or other online or digital properties. We review the information collected by our service in order to help make the advertising you see more relevant to you.

In the course of providing our service, we do not collect information generally considered personally identifiable information in the United States (“PII”) such as your name, address, phone number, e-mail address, Social Security Number, credit card information, financial account numbers, or health related information. If we discover that information generally considered PII has been inadvertently collected by our technology, we will take reasonable steps to remove the PII .

In the course of providing our service, we may collect certain non-personally identifiable information (“Non-PII”), such as your IP type, IP address, ISP address, cookie IDs and segment IDs associated with cookie IDs, pages viewed and/or search terms entered on partner websites, browser type, operating system, duration and frequency of visits to partner websites, the date and time that advertising was viewed, clickstream data and other log file data. To provide relevant advertising for mobile users, we may also collect device type, make and model, operating system, carrier user ID, IDFA and similar device IDs, and information about the apps you use. We may also use the location of your device if you have decided to provide it to one of our partners. Non-PII may be used by us in conjunction with information obtained through sources other than our service, including both offline and online sources, and as otherwise described below under “Information Usage.”

INFORMATION USAGE

We use the Non-PII we collect through our service for a variety of purposes, including to help us deliver targeted advertising to consumers, to analyze interactions with and performance of our service, measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement. A more detailed explanation of how we may use such information to provide “Interest-Based Advertising” is provided in the paragraph below. We may also use Non-PII data from third parties (such as data vendors) pursuant to their own privacy policies, and provide access to or share Non-PII with any number of third parties, including but not limited to business partners, affiliates and advertising clients. Similarly, we may enhance the Non-PII collected via our technology with Non-PII collected from our business partners.

INTEREST-BASED ADVERTISING

We may ourselves, or with third party vendors, use Non-PII in connection with our own or vendor information to deliver targeted advertising to you when you visit other websites. Cookies, clickstream data, and other similar technologies described below may be used in this process. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called “behavioral advertising,” is based on anonymous information and not on any PII. As a result, we and our vendor know your interests, but do not personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below under “Opt-Out.”

COOKIES AND SIMILAR TECHNOLOGIES

“Cookies” are pieces of information that may be placed on your computer by a web site for the purpose of facilitating and enhancing your communication and interaction with that web site. Many web sites use cookies for these purposes. We and our business partners and advertisers may use cookies (or clear gifs, web beacons or similar devices, including devices that function in the mobile environment) to collect information and other behavioral data from users for purposes such as targeting advertising services and better understanding the effectiveness of our advertisements. We use persistent cookies. A persistent cookie remains active on your hard drive for up to one (1) year. We set a persistent cookie to enable us to track and target the interests of users to enhance the services we provide. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Note that this may cause some sites to work incorrectly. For further instructions on restricting the placement of cookies or opting-out of this type of targeted advertising, please see “Opt-Out”,” below.

CLICKSTREAM

As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a web site’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to another web site. We may collect and use clickstream data to anonymously determine how much time visitors spend on websites, how visitors navigate throughout websites and how we may tailor our advertising to better meet consumer needs. This information will be used to improve our services. Any collection or use of clickstream data will be anonymous, and will not intentionally contain any PII.

LINKS TO THIRD PARTY SITES

Advertisements we place may contain links to other web sites, including our advertisers’ web sites. Some of our advertisers or third-party web site or technology partners may place their own cookies and/or other data collection tools on your Internet browser outside of our service; however, we have no access to or control over these cookies and/or other data collection tools. These other domains and/or web sites are not controlled by the Company. We encourage our users to read the privacy policies of each and every web site that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites. Visiting these other web sites is at your own risk.

SECURITY AND DATA RETENTION

We have undertaken and will undertake commercially reasonable efforts to prevent unauthorized Internet access to user data retained in our servers, however, due to the inherent open nature of the Internet, Company cannot ensure or warrant the security of any information provided online. We retain the Non-PII information collected via our technology for up to three (3) years. After that time, we aggregate the data and retain it for analytical purposes. Please note that Company will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

INFORMATION RELATING TO CHILDREN

Our services are designed for those 13 years of age and older. We do not knowingly collect information from anyone under the age of 13. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.

POLICY MODIFICATIONS

We reserve the right, at our discretion, to modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use any data in a way that materially differs from this policy, we will post such changes here. We encourage you to periodically review this website for the latest information on our privacy practices.

OPT-OUT

As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences.

In addition, you may restrict the placement of cookies or opt out of Interest-Based Advertising that is served through a web browser by setting a cookie which tells our systems to ignore you and not display targeted ads. To opt out of such advertising, click here.

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self- regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at www.aboutads.info and at www.youronlinechoices.eu.

To be clear, whether you are using our opt-out or an online industry opt-out, the opt-out must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.

Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. If you choose to opt out using our opt-out tool, we will add a cookie to your browser identifying it as an opted-out browser. Once you have elected to opt-out and our system has refreshed (which may take up to twenty-four hours), our advertising system will not collect or use any behavioral data associated with your browser for targeted advertising services for so long as our opt-out cookie remains in place.

We remind you that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.

Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.

COMMENTS AND QUESTIONS

We use reasonable processes to ensure compliance with this privacy policy and periodically verify that the policy is accurate. We encourage you to raise any concerns using the contact information provided below, and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information.

Via Email:
privacy@accordantmedia.com

Via Regular Mail:
Accordant Media
Attn: Chief Privacy Officer
920 Broadway, 15th Floor
New York, NY 10010

United States of America

Our servers are maintained in the United States of America. By participating in our service, you authorize the export of your information to the USA and its storage and use as specified in this policy.

Effective Date: This privacy policy is effective and was last updated on May 1, 2015.

Site Privacy Policy

This privacy policy applies to information collected by Accordant Media (“Company”, “we” or “us”), on our www.accordantmedia.com site (“Site”). Our Site is intended primarily to offer information about us and the services we provide. This document will outline our privacy practices, including how we collect and utilize information obtained, as they pertain to visitors to our Site. It also describes the choices available to you regarding our use of your information and how you can opt-out of having your information collected. For our separate privacy policy covering information collection through our targeted advertising technology service, click here.

Our Site is designed to be in compliance with the DAA Self-Regulatory Code in the jurisdictions in which we operate. Click here if you would like further information regarding the DAA principles.

INFORMATION COLLECTION

We may collect Personally Identifiable Information, such as your name, address, phone number, e-mail address, or credit card information (“PII”) from the Site only when you choose to provide it to us. For example, you may choose to send us PII about yourself in an email or by completing an online contact request form on the Site. We use this information to contact you to respond to your inquiry and as otherwise permitted by this privacy policy.

Our Site may collect certain non-Personally Identifiable Information (“Non-PII”), such as your IP type, IP host address, ISP address, cookie IDs and segment IDs associated with cookie IDs, pages viewed and/or search terms entered, browser type, operating system, duration and frequency of visits, clickstream data and other log file data. Please note that we use third party service providers to help operate and provide services in connection with our Site (including Interest-Based Advertising as discussed below) and these third party service providers will collect Non-PII from our Site as well.

INFORMATION USAGE

We use the Non-PII we collect through our Site for a variety of purposes, including to help us deliver targeted advertising to consumers, to analyze interactions with and performance of our Site, measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement. A more detailed explanation of how we may use such information to provide “Interest-Based Advertising” is provided in the paragraphs below. We may also use Non-PII data from third parties (such as data vendors) pursuant to their own privacy policies, and provide access to or share Non-PII with any number of third parties, including but not limited to business partners, affiliates and advertising clients. Similarly, we may enhance the Non-PII collected via our Site with Non-PII collected from our business partners.

We may use your PII, as provided by you through the Site, to contact and correspond with you and/or to respond to your inquiries, as well as for other business purposes such as adding you to our marketing lists. We do not sell your PII to third parties or mass marketers. We may disclose your information, including your PII, to third parties who are providing services on our behalf, as well as when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the safety of any person or property. In the event another company acquires all or most of our assets, all data compiled or owned by us may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this privacy policy. Finally, please note that if you specifically consent to additional uses of your PII, we may use your PII in a manner consistent with that consent.

INTEREST-BASED ADVERTISING

We may ourselves, or with third party vendors, use Non-PII in connection with our own or vendor information to deliver targeted advertising to you when you visit other websites or our Site. Cookies, clickstream data, and other similar technologies described below may be used in this process. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called “behavioral advertising,” is based on anonymous information and not on any PII. As a result, we and our vendor know your interests, but cannot personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below under “Opt-Out.”

COOKIES AND SIMILAR TECHNOLOGIES

“Cookies” are pieces of information that may be placed on your computer by a web site for the purpose of facilitating and enhancing your communication and interaction with that web site. Many web sites use cookies for these purposes. We and our business partners and advertisers may use cookies (or clear gifs, web beacons or similar devices, including devices that function in the mobile environment) to collect information and other behavioral data from users for purposes such as targeting advertising services and better understanding the effectiveness of our advertisements. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. Our persistent cookie remains active on your hard drive for up to one (1) year. (As noted below, some of our advertisers or third-party technology partners may place their own cookies and/or other data collection tools on your Internet browser; however, we have no access to or control over these cookies, including control over how long they persist or remain active.) We set a persistent cookie to enable us to track and target the interests of users to enhance the services we provide. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Note that this may cause some sites to work incorrectly. For further instructions on restricting the placement of cookies or opting-out of this type of targeted advertising, please see “Opt-Out,” below.

CLICKSTREAM

As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a web site’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to the Site. We may collect and use clickstream data to anonymously determine how much time visitors spend on websites, how visitors navigate throughout websites and how we may tailor our advertising to better meet consumer needs. This information will be used to improve our Site and our services. Any collection or use of clickstream data will be anonymous, and will not intentionally contain any PII.

SECURITY AND DATA RETENTION

We have undertaken and will undertake commercially reasonable efforts to prevent unauthorized Internet access to user data retained in our servers, however, due to the inherent open nature of the Internet, Company cannot ensure or warrant the security of any information provided online. We retain Non-PII information collected via our Site for up to three (3) years. After that time, we aggregate the data and retain it for analytical purposes. We retain your PII, if provided by you through the Site, for as long as your inquiry is active (as determined by us) and for a reasonable time thereafter, or if applicable, for as long as you remain on our marketing list. We also may retain your PII for a longer period of time as needed to provide you services or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your PII, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your personal information. Please note that Company will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

THIRD PARTY SITES AND PARTNERS

Our Site or advertisements we place may contain links to other web sites, including our advertisers’ web sites. Other web sites may also reference or link to our Site. Some of our advertisers or third-party web site or technology partners may place their own cookies and/or other data collection tools on your Internet browser; however, we have no access to or control over these cookies and/or other data collection tools. These other domains and/or web sites are not controlled by us. We encourage our users to read the privacy policies of each and every web site that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites. Visiting these other web sites is at your own risk.

INFORMATION RELATING TO CHILDREN

Our Site is designed for those 13 years of age and older. We do not knowingly collect information from anyone under the age of 13. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.

POLICY MODIFICATIONS

We reserve the right, at our discretion, to modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use any data in a way that materially differs from this policy, we will post such changes here. We encourage you to periodically review the Site for the latest information on our privacy practices.

OPT-OUT

As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.

In addition, you may restrict the placement of cookies or opt out of Interest-Based Advertising that is served through a web browser by setting a cookie which tells our systems to ignore you and not display targeted ads. To opt out of such advertising, click here.

Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. If you choose to opt out using our opt-out tool, we will add a cookie to your browser identifying it as an opted-out browser. Once you have elected to opt-out and our system has refreshed (which may take up to twenty-four hours), our advertising system will not collect or use any behavioral data associated with your browser for targeted advertising services for so long as our opt-out cookie remains in place.

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at www.aboudads.info and at www.youronlinechoices.eu.

To be clear, whether you are using our opt-out or an online industry opt-out, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.

Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.

If you receive an email from us, you may unsubscribe from future unsolicited emails through a link, typically at the bottom of the e-mail. If you have consented to have your PII shared with any third party who may use such information for direct marketing purposes and you no longer wish to have your PII shared with such parties, then you may opt-out of such disclosures by sending an email to privacy@accordantmedia.com. However, we are not responsible for removing your PII from the lists of any third party who has previously been provided with your information in accordance with this privacy policy or your separate consent.

COMMENTS AND QUESTIONS

We use reasonable processes to ensure compliance with this privacy policy and periodically verify that the policy is accurate. We encourage you to raise any concerns using the contact information provided below, and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information. You may also request access to your PII (if you have provided PII to us through the Site) and information about our collection, use and disclosure of that information by using the contact information provided below. Subject to certain exceptions prescribed by law, you will be given reasonable access to your personal information, entitlement to challenge the accuracy and completeness of the information, and the ability to have it amended as is appropriate. You can help us maintain the accuracy of your information by notifying us of any changes to your personal information.

Via Email:
privacy@accordantmedia.com

Via Regular Mail:
Accordant Media
Attn: Chief Privacy Officer
920 Broadway, 15th Floor
New York, NY 10010

United States of America

Our Site is maintained in the United States of America. By using the Site, you authorize the export of your information to the USA and its storage and use as specified in this policy.

Effective Date: This privacy policy is effective and was last updated on April 14, 2015.