Accordant Media Offering Next Generation Buying And Optimization Services Say Founders Greitzer And Muldoon

By AdExchanger Art Muldoon and Matt Greitzer are Co-Founders of Accordant Media, a media buying and optimization company for agencies and in-house marketers. AdExchanger.com: Please share a bit of background. Where did you come up with the idea for Accordant Media? Matt: The idea behind Accordant is that we integrate strategy, technology and execution to provide a complete buy-side solution …