Accordant Media Aims at Big Agency Rivals

By Mike Shields November 11 2010 Advertising & Branding Why should big agency holding companies have a monopoly on real-time, audience-based buying? That’s the question being asked by the team behind Accordant Media. The startup, founded by a pair of digital agency veterans, is aggressively maneuvering to become an independent trading desk that will compete with the likes of Publicis’ …