Accordant Throws its Hat into the DMP Ring

Mike Shields 08.04.2011 Accordant Media, an advertising technology firm angling to become an independent alternative to big-agency trading desks, is upping its data game. The New York-based startup has launched Audience Optics, its answer to a data management platform. Data management has become an increasingly hot sector. For the most part, DMPs have emerged outside the agency world, as specialist …

Accordant Media Taps Razorfish Exec Craig Schinn as VP, Reporting and Analytics

Leading non-holding company, independent trading desk recruits Razorfish analytics exec Craig Schinn to catalyze client success and accelerate Audience OpticsTM data management system. NEW YORK—– Accordant Media, a New York-based, independent, next-generation media-buying and optimization company, is pleased to announce the appointment of Craig Schinn as the company’s head of analytics. In addition to overseeing Accordant’s campaign insights and data …

Accordant Throws its Hat into the DMP Ring

Posted on August 4, 2011 by dm2h9490 “Accordant Media, an advertising technology firm angling to become an independent alternative to big-agency trading desks, is upping its data game. The New York-based startup has launched Audience Optics, its answer to a data management platform. Data management has become an increasingly hot sector. For the most part, DMPs have emerged outside the …

Accordant’s Audience Optics?Launches as One of First Trading Desk-Owned DMPs

Leading non-holding company, independent trading desk launches proprietary data management platform to position brand marketers to drive performance marketing results. Initial 35% jump in client ROAS registered as company hires Razorfish analytics exec Craig Schinn to catalyze client success and acceptance of new system. NEW YORK—– Accordant Media, a New York-based, independent, next-generation media-buying and optimization company, is pleased to …