RTB, Mobile show strong growth

Two reports – one a forecast and one a recap of Q1 2012 show strong impetus for both real time bidding and mobile advertising. According to Strategy Analytics mobile advertising should suprass $4 billion this year, and from Accordant Media news that RTB impressions are up more than 100%. by Kristina Knight Mobile ad spending, according to Strategy Analytics, will …

How Hispanic Digital Agency Media 8 Got Started With Biddable Display Ads

By Zach Rodgers Miami-based Media 8 is one of a growing number of indie digital shops to dabble in programmatic ad buying. Since mid-2011 the Hispanic and travel-focused agency has brought exchange-traded display media to clients including General Mills and Dish Latino. It has done so courtesy of a relationship with trading desk partner Accordant Media, which provides a hybrid …

RTB Ad Market Soars In Q1, Marketers Rush To Mobile, Avoid Social Inventory

by Joe Mandese, Tuesday, April 24, 2012 8:47 AM The supply of online advertising inventory available in the so-called “real-time bidding” or RTB marketplace continues to expand as advertisers, agencies and publishers embrace programmatic trading as part of their online advertising strategies. During the first quarter of 2012, the supply of RTB impressions expanded 120% over the same quarter in …

Real-time Media Impressions Up 120%; US Represents 47% of Global Supply in Q1, Reports Accordant Media

Accordant Media Tracks Continued Rapid Growth for Real-time Bidded Media Market NEW YORK—– The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q1 Market Pulse” report released today confirms that the exchange-traded media marketplace continues to grow at a torrid pace. In addition, Accordant’s research offers marketers specific insights about planning and optimizing RTB media as the channel becomes more mainstream. Highlights …

Accordant Media Expands “Real-world Bid Models;” Ties Ad Delivery and Creative to Live Weather, Pollen and Event Data

RTB Data Tactic Generates 15%-40% Conversion Boost NEW YORK—– Accordant Media, a New York-based, independent, real-time biddable (RTB) media-buying and optimization company, has developed a technology to utilize live “real-world” data to impact RTB buying and optimization decisions. In tests over the past six months, Accordant’s enhanced media buys yielded 15%+ more conversions and up to 40% overall improvement in …