Real-time Media Impressions Up 128%; Mobile Represents 15% of Global Supply in Q2, Reports Accordant Media

Accordant Media Tracks Continued Rapid Growth for Real-time Bidded (RTB) Media Market NEW YORK—– The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q2 Market Pulse” report released today confirms that the exchange-traded media marketplace continues to grow at a torrid pace. In addition, Accordant’s research offers marketers specific insights about planning and optimizing RTB media as the channel becomes a scalable …