No Speed Bump For RTB; Internet Ads Pumping U.S. GDP

By AdExchanger RTB is still going supernova. In Q3 Accordant Media saw 88 percent growth in real-time bidded inventory year-over-year. CPMs are up 2%, and U.S. remains on top with 47% of global RTB. That said, France, Brazil, Italy, and Mexico are all growing like gangbusters. Mediapost’s Joe Mandese calls out that viewability declined as a portion of total spend, …

RTB Reality Check

Brian Morrissey 10.02.2012 When it comes to programmatic ad buying, you’ll often get blown away from the big growth numbers. But it pays to look under the hood at other numbers in order to figure out where machine-based buying is going — and how it’s going to affect the core constituencies of digital media: brands, agencies and publishers. Accordant Media, …

Real-time Media Inventory Grows 88% Globally in Q3; Ad Viewability Test Results Blurry, Reports Accordant Media

Accordant Media Tracks Continued Rapid Growth for Real-time Bidded (RTB) Media Market NEW YORK—– The Accordant Media (www.AccordantMedia.com) “Real-time Media Buying: Q3 Market Pulse” report released today confirms that the exchange-traded media marketplace continues to grow at a torrid pace, though slightly off the Q2 clip. In addition, Accordant’s research offers marketers specific insights about planning and optimizing RTB media …

comScore validated Campaign Essentials(TM) (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

October 1, 2012 RESTON, Va., Oct. 1, 2012 /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials(TM) (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers. …

Report Finds Data On Online Ad ‘Viewability’ Is, Ironically, Less Viewable

by Joe Mandese, Monday, October 1, 2012 6:20 AM At a time when the ad industry is lobbying publishers to disclose the “viewability” of their ads, publishers seem to be going in the opposite direction and making the process more opaque and less transparent, according to the findings of a comprehensive report tracking the supply and demand of ads bought …