Fully In-house Tech Stack May Be Programmatic Pipe Dream

NEW YORK, December 3, 2014 — By James Rooney, SVP, Media Platforms. At some point, marketing technology companies face a decision: license some existing product, or build it themselves. Almost regardless of company size, this is a near-constant question. Choose poorly and you’ll soon end up with the dreaded “Frankenstack.” Choose wisely and you can have a smoothly integrated system …