NEW YORK, November 21, 2014 —
iAd is further expanding into programmatic channels by providing access to ad inventory across more than 250,000 apps in over 100 countries to select leading programmatic media companies, including Accordant Media as well as other players like MediaMath, Rubicon Project and Ad Roll.
“With mobile becoming a dominant channel for engaging with today’s elusive consumer, we are excited and optimistic about partnering with Apple’s iAd platform to deliver scalable, highly targeted programmatic media solutions to brands within a fully transparent and attributable cross-device context,” said Arthur Muldoon, Accordant Media CEO. “The entrance of iAd into the programmatic realm couldn’t have come at a better time as it dovetails nicely with the recent launch of our proprietary Audience Targeting System (Accordant ATS™).”
Read Press Release