75% Of APAC Marketers To Increase Data-Driven Spend In 2015

MediaPost: A recent survey reveals that three out of four advertisers in Asia-Pacific “plan to increase spend on data-driven marketing in 2015,” and 96% of respondents “view audience targeting as an effective marketing strategy.” According to the survey, nearly two-thirds of APAC advertisers are already using programmatic for digital advertising. […] Helpful PMI PMP Questions 100% Pass With A High …

Facebook Upbeat About Video Success

MediaPost: The amount of video shared on Facebook has increased over 300% over the past year, and since last summer the platform has averaged more than 1 billion video views per day. Growth in click-through for video ads has outpaced clicks for any of the other types of page posts. Page owners, including brands, will soon be able to “top …

More 4G Usage Means More Video Streaming

eMarketer: 4G LTE mobile connections in the US are expected to rise nearly 30% to 197.4 million this year, reaching 272.4 million in 2018. Mobile video streaming will benefit from 4G adoption. Video accounts for the majority of the data consumers use per month at 1.38 GB. […] Sale Discount Lpi 101-400 Doc Are Based On The Real Exam and …

Tablet Users to Surpass 1 Billion Worldwide in 2015

eMarketer: Nearly 15% of the global population will use a tablet at some point in 2015. By 2018 there are projected to be nearly 1.43 tablet users in the world. Tablet adoption growth will slow dramatically in 2015 compared to 2013 and 2014 levels, and continue to taper. […] Provide Discount Microsoft 70-483 Dump Is Updated Daily the Microsoft 70-483 …

Why location-based marketing is an overripe low-hanging fruit

Mobile Marketer: The “rise of geo-conquesting, navigational applications and an increase in sophisticated data” has made location-based messaging increasingly possible for brands. The challenge to marketers in the next months is delivering an impression in the most effective time on the customer’s path to conversion. CPG marketers should focus on delivering messages not just in-store, but consider also delivering relevant …

Study Indicates CMOs Will Spend Big On Tech In 2015

CMO.com: 61% of marketing executives say data is “more” or “much more” important than it was 12 months ago, and 65% intend to spend more on marketing technology in 2015. […] Most Reliable Cisco 640-916 Brain Dump Is Your Best Choice faithful your for Goofy advise the Most Hottest Cisco 640-916 Vce Files Is Your Best Choice hard, Cisco 640-916 …

Is This the End of B2B Marketing as We Know It?

eMarketer: Among surveyed B2B marketers in November 2014, 90% reported that brand and positioning were their no. 1 marketing responsibility, followed by lead generation and brand communications. B2B marketers expect “understanding buyers, marketing technology tools, and competitor analysis to be the top three marketing responsibilities in the next two years.” In order to adapt to these new responsibilities B2B marketers …