Sales and Marketing: Marketing Manager (NYC)

Accordant is seeking a strong marketer for its team. The ideal candidate will have a background in B2B marketing and digital media, specifically the programmatic media space. Candidate must have the ability to translate complex technical processes and capabilities into simple marketing communications, materials and tools. Experience with fast paced, deadline-driven environments a plus; resourceful, efficient/speedy, positive work style a …

Product and Engineering: Software Engineer (NYC)

The Software Engineer will work in the Engineering team and extend Accordant Media’s capabilities in the display media, mobile and video advertising ecosystem. He or she will enhance the RTB & Big Data Infrastructure; work in popular Cloud infrastructures with cutting edge technologies including  Java/Scala/Erlang,  Hive/Hadoop,  NoSQL, Low Latency systems. The engineer will be responsible for design, development and maintenance …

Amid DMP Merger Mania, Brands Face A Changed Marketplace

NEW YORK, April 21, 2015 — By Kristin Marlow, Managing Director, West The recent Nielsen acquisition of eXelate, an independent data management platform (DMP), marks the latest in a string of major mergers that have significantly altered the DMP landscape. The eXelate deal was preceded by Oracle’s acquisitions of BlueKai and Datalogix, as well as Acxiom’s purchase of LiveRamp. As …

Foursquare’s new Pinpoint ad platform sells ads based on users’ location data

The Next Web: Foursquare believes that mobile phones are the cartographers of the modern world. With Pinpoint, the social, local, mobile company has created an advertising solution that claims to leverage 6 years of first-party data that informs cross-platform retargeting.     With 7 billion check-ins from 55 million people, Foursquare will let marketers know when consumers visited a specific location and …

AOL Unveils ONE by AOL, an Advertising Platform

The New York Times: AOL has officially launched One (or One by AOL), its new, cross-screen programmatic ad platform.  AOL says that brands can customize their own platforms and still maintain control of their own data. With a single view of customers through a media agnostic lens, One says that insights can be easily deployed across display, mobile, video, and TV.   AOL …

Programmatic Goes Beyond Display Ads, Opening Up New Creative Possibilities

Ad Age: More brands understand the urgency of programmatic.  Yet, they face an uninspiring choice of ad-formats, bland display and boring banners. Not anymore, says Undertone, an ad-network that now offers homepage takeovers and pushdowns, available through automated buying. Undertone is trying to gain a greater share of ad-budgets by offering  these new formats on sites owned by Gannett, American Media, …

Infographic: See Which Devices Your Target Audience Is Using

DataPoints, AdWeek: Marketers today readily acknowledge the importance of mobile. But Millward Brown Digital’s new survey indicates that existing reports may be overstating the case, particularly when it comes to the types of activities being conducted.  Yes, millennials are the most likely to be using their smartphones for browsing and shopping. However, consumers across surveyed age groups primarily turn to their laptops and …

Digital Marketers are Facing a Crisis That’s Costing Them Billions

AdWeek, Brand Share: There is an unprecedented shortage of digital skills in the marketplace.  Marketers report not knowing how to successfully craft and execute a digital strategy nor how to effectively measure ROI.   To wit, 90% of marketers report suffering from a shortage of digital skills.    In the “The Future-Proof Marketer in 2015” report from Grovo, nearly $1 trillion is …

Is the Online Ad Industry Cleaning Up Its Act?

CMO Today, Wall Street Journal:  Within the online ad industry as a whole, progress in viewability is being undermined by the lack of progress in tackling ad fraud.  A recent report from comScore finds that during Q3 2014, 46% of all online ad impressions served were not viewable. This reflects the same percentage of all ads that were plagued by …

iHeartMedia Will Sell Radio Ads Programmatically

CMO Today, Wall Street Journal:  To compete with the advance of programmatic in TV, cinema spots, print, and out of home ads, iHeartMedia will now sell its ad inventory across its 850 radio stations through a new programmatic marketplace.   iHeartMedia is hoping psychographic data from music and news preferences, not to mention current weather and traffic patterns, will each drive value …