Programmatic Requires A Dynamic Approach To Creative

NEW YORK, May 28, 2015 — By Paul Longo, Managing Director, Client Results Every brand has a checklist when it comes to its programmatic media strategy. Right time – check. Right place – check. Right message – not so much. Today, marketer reticence to embrace new technology and processes for delivering creative is the glaring weak point in the supply …

Programmatic Media Can Transform Local Marketing

NEW YORK, May 18, 2015 — By Matt Greitzer, Co-Founder & COO, Accordant Media As programmatic has grown from pre-concept to fringe movement to mainstream, much of the focus has been on its impact on audience targeting. While the ability to segment unique audiences independent of context is an extraordinary benefit, programmatic’s automation also creates a new ability to streamline …