Programmatic Creative Across Devices: The Opportunity And The Challenge

NEW YORK, June 15, 2015 — By Liz Rowley, Ad Exchanger Digital advertisers often become enamored with ad tech at the expense of creative. “We are still miles from being able to generate great varieties of good creative to suit the various permutations of user brand environment,” said Chris Stark, SVP of product marketing for Grapeshot, a UK software company …

Zipcar Embraces Programmatic Ads and Criticizes Lack of Transparency at Agencies

NEW YORK, June 3, 2015 — By Mike Shields, Senior Editor, Wall Street Journal Zipcar is adding its voice to the increasingly loud criticisms of advertising agencies when it comes to transparency (or lack thereof) about their digital ad buying practices and pricing. Two years ago, Zipcar dumped its digital ad agency and elected to shift all of its online …