Beyond Retargeting: 5 Keys To Programmatic Success For Retailers

NEW YORK, July 27, 2015 — By Matt Greitzer, Co-Founder & COO, Accordant Media The digital advertising industry has been abuzz over the past year due to the adoption and early success of programmatic media. Simply defined, programmatic media automates and simplifies the digital ad-buying process and generates more effective results by applying Big Data to more accurately target and …