IAB CEO Rothenberg Says The ‘Sky Hasn’t Fallen’ Because Of Ad Blockers

Via The Wall Street Journal The gist: IAB CEO Randall Rothenberg more or less urged the ad industry via a Q&A with the Wall Street Journal to take a deep breath and relax when it comes to the recent rise of ad blockers. “The sky hasn’t fallen,” he said.  More information: Rothenberg spoke with Mike Shields of the Wall Street …

More Rothenberg On Ad Blockers: 4 Steps That Can Be Taken

Via Advertising Age The gist: Randall Rothenberg, CEO of the IAB offers up four steps the industry can take to alleviate concerns surrounding the rise of ad blockers. He said the industry should make a more concerted effort as it relates to speeding up the web, and said consumers should be liberated from “upsetting forms of digital disruption,” such as …

Digital, Programmatic Stay Hot Despite Carat Tempering Global Ad Spend Expectations

Via MediaPost The gist: Digital media will continue to “achieve outstanding growth” in 2015 and 2016, as will programmatic advertising. The growth in these areas comes despite Carat’s decision to slightly downgrade its global ad spend forecast for 2015 overall. More information: MediaPost reported that Dentsu Aegis Network’s Carat has downgraded its global ad spend forecast for 2015 from 4.6% …

GroupM, TAG Team To Fight Piracy

Via AdExchanger The gist: The Trustworthy Accountability Group (TAG), an antipiracy working group, has partnered with GroupM to combat piracy and to shed light on the connection between piracy and ad fraud. More information: AdExchanger has reported that GroupM and TAG have partnered to combat ad piracy and fraud, with GroupM planning to require its media partners to “get certified …

From The U.K.: Industry Lacks Understanding Of Programmatic

Via Campaign U.K. The gist: A significant portion of the U.K. ad industry doesn’t understand how programmatic works. But many of those players — including marketers, agencies and publishers — still use programmatic, which means they are flying blind with the tech. There’s a need for experienced professionals to handle programmatic efforts for marketers in a transparent manner in the U.K. market. …

Crain’s names 2015 Best Places to Work

NEW YORK, September 18, 2015 — By CrainsNewYork.com Accordant Media has been recognized on Crain’s 2015 list of Best Places to Work in New York City. Below is an excerpt from the announcement. The full list can be seen by following the link below. With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by …