Via MediaPost The gist: Dish has launched a programmatic media-buying platform for linear TV. It will allow marketers to buy Addressable TV ads via RTB. More information: “Effectively, Dish said the platform would enable addressable TV advertising inventory to be purchased via ‘real-time bidding technology,’ and claimed it is an industry ‘first,’ wrote MediaPost. The platform will allow advertisers and …
MRC Issues New Ad Fraud Rules
Via MediaPost The gist: The MRC has “issued new guidelines for digital media vendors and companies to follow in order to detect and filter out ‘invalid traffic’ generated by non-human sources like bots,” per MediaPost. More information: The MRC is cracking down on ad fraud by beefing up its standards. All MRC-accredited vendors will adhere to the new standards, and …
Brands Both Large And Small Betting Big On Programmatic This Holiday Season
Via Adweek The gist: Brands of all sizes are going all in on programmatic this holiday season. More information: Adweek has reported that “automation and targeting [is] find[ing] fans at all budget levels.” “Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever,” wrote Adweek. “And while major brands have …
IBM To Acquire Weather Co.’s Digital And Data Assets
Via Wall Street Journal The gist: IBM acquiring Weather Co.’s digital and data assets, reports the Wall Street Journal. More information: The WSJ notes that IBM will acquire the “digital ad data assets” of Weather Co. The deal is valued at more than $2 billion, per the article. “The deal doesn’t include the traditional TV channel business but does include …
How To Send Targeted Ads On 8 Key Social Platforms
Via Adweek The gist: Adweek has released a “buyer’s guide to ad targeting on eight social platforms.” More information: “We are living in a social world, a reality not lost on marketers,” wrote Adweek. “Here’s what’s changed with social: its targeting abilities, which in recent months have become dramatically more sophisticated.” In a bid to make it easier for marketers …
A Brand Takes Programmatic In-House
Accordant Media’s co-founder and CEO Arthur Muldoon presenting at AdExchanger’s 2015 Programmatic I/O event with Andrew Daley, VP marketing and member acquisition, Zipcar. Video here.
Zipcar Is Not Keen On Black Boxes
NEW YORK, October 29, 2015 — By Allison Schiff, AdExchanger It’s been about three years since Zipcar left its digital ad agency in the rearview mirror, and the brand hasn’t looked back. The car-sharing company shifted all of its online ad buying to programmatic channels, turning to Accordant Media, whose stack includes a demand-side platform, an audience-buying platform, analytics, cross-channel attribution and …
The Eye Of The Beholder (This One’s A Beaut!)
NEW YORK, October 29, 2015 — By Joe Mandese, MediaPost It’s been awhile since we checked in with the team at independent trading desk Accordant Media, so I was delighted when Founder-CEO Art Muldoon offered a scoop on their third-quarter marketplace report. It doesn’t make up for raiding former Real-Time Daily Editor Tyler Loechner, but we’ll take our scoops anywhere they …
Programmatic Market Tightens As Traders Fly To ‘Quality’
NEW YORK, October 29, 2015 — By Joe Mandese, MediaPost The programmatic media-buying marketplace appears to be tightening up, with demand catching up with supply. While the volume traded in the marketplace continues to expand at a breathless rate, the average price of inventory is beginning to rise due to a shift toward so-called “premium” inventory. “There’s a flight to quality …
Accordant Media’s Q3 Market Pulse Report Shows Robust Programmatic Growth
Download the Q3 2015 Market Pulse Report here. North America and Global adoption accelerated in Q3; Viewability measurements vary widely NEW YORK, Oct. 29, 2015 /PRNewswire/ — The Accordant Media “Programmatic Media Market Pulse: Q3 2015” report released today shows that the growth rate for programmatic media increased at accelerated rates both globally and in North America. At the same time, the report’s Spotlight …