Data as a Competitive Advantage

Download The Full “Data as a Competitive Advantage” Report NEW YORK, October 28, 2015 — A Winterberry Group White paper in partnership with the IAB INTRODUCTION AND EXECUTIVE SUMMARY In the context of today’s marketing landscape, “data” is a great many things. It tells us who our customers are, how they spend their time, what kind of products and offers engage them. …

Viewability, Fraud And The New Economics Of Media Buying

See our VP, Optimization Jon Espejo talk viewability, fraud and the new economics of media buying on an OMMA panel hosted by MediaPost.   Video here. Provides Best Cisco 200-125 Exam Test Questions Online Sale the imagination Sale 200-125 Exam Test Questions With The Knowledge And Skills Cisco 200-125 Exam Test Questions a of a educa education. that superficial Pillars. …

Media Coordinator (UK)

This position is an exciting and dynamic entry-level role that requires a combination of left-brain and right-brain thinking for a data and team-orientated individual. The Media Coordinator works closely with their team as the hands-on tactical expert deploying, managing, monitoring and optimising ad campaigns for Accordant Media’s client base. The role combines client service, data analytics, project management, and software …

Client Results: Group Account Director (NYC)

Accordant is seeking a very successful and experienced Group Account Director who can lead several key client relationships with exceptional results and thought leadership. The Group Account Director manages a portfolio of Accordant Media’s clients and owns the overall client relationship and strategy, planning and team coordination to best meet their clients’ objectives and Accordant’s business goals. The Group Account …

A Look Inside Nielsen’s ‘Total Audience Measurement’

Via Adweek The gist: Per Adweek, Nielsen is “putting the finishing touches on total audience measurement” — a multi-platform measurement tool. More information: “Nielsen is putting the finishing touches on total audience measurement and gave Adweek an exclusive look at its new multiplatform measurement tool, which it says will forever change the industry,” wrote Adweek. “No longer are [networks] just …

Hulu Now Open For Programmatic Advertising

Via Adweek The gist: Hulu is now open for programmatic advertising. More information: Per Adweek, Hulu has partnered with Oracle Data Management Platform and Facebook’s LiveRail to offer programmatic advertising options for the first time. “The Oracle DMP combines first-party and third-party data, which Hulu says will help it increase reach, scale and efficiency for marketers as they personalize their …

ANA Taps 2 Firms To Look Into Transparency In Media

Via MediaPost The gist: The Association of National Advertisers (ANA) is has selected two companies “to field a ‘fact-finding’ initiative to understand issues surrounding the transparency of their media-buying and trading agencies,” wrote MediaPost. More information: According to MediaPost, the ANA has selected K2 Intelligence and Ebiquity/FirmDecisions to look into transparency in the agency and media-buying worlds. “The project is …

Advertisers Say Real-Time Marketing Is ‘Overhyped,’ Prefer ‘Integrated’ Solutions

Via The Wall Street Journal The gist: Real-time marketing is overhyped, according to a new survey of marketers, with “truly integrated marketing” being considered the most important trend today. More information: As reported by the Wall Street Journal, a new survey from PR Council asked marketers to rank a list of trends to find which were most “overhyped.” About half …

Google CEO: Programmatic Is ‘On Fire’

Via Digiday The gist: Google’s new CEO says that over the past 18 months, the number of advertisers using Google’s programmatic ad platform has doubled. More information: Digiday has reported that Google’s programmatic ad business is booming. Sundar Pichai, CEO of Google, “said that over the past 18 months the number of advertisers using Google’s programmatic ad platform has doubled,” …

Accordant Media Hires CTO For Cross-Channel Push

NEW YORK, October 22, 2015 — By Sarah Sluis, AdExchanger Independent trading desk Accordant Media is holding strong to its bundled offering of services plus technology, even as others like Dstillery, ChoiceStream and Adadyn, roll out self-service options. But technology is still a big deal, particularly when it comes to buying across channels, which is why the company hired former Crisp Media exec Nathan Carver …