Accordant Media Recognized By Entrepreneur Magazine As One Of The Best Entrepreneurial Companies in America

Accordant Media was recognized as one of Entrepreneur magazine’s Best Entrepreneurial Companies in America. NEW YORK, October 21, 2015 — By: Entrepreneur Staff Through surveys and available data, we’ve examined hundreds of small businesses and come away with six archetypal sets of practices and characteristics that we believe are representative of most growth companies operating today. The qualifications were simple: Companies …

Top 5 Takeaways from the ANA’s 2015 Masters of Marketing

With over 2,500 marketing professionals in attendance at the Association of National Advertisers’ (ANA) Masters of Marketing conference last week, the event was a storm of ideas and insights. Several CMOs and key decision-makers from brands both old and new shared insights on stage. While each speaker brought their own twist and story to the stage, Accordant Media has found …

Everyone Is Now Watching Online Video As Much As TV

Via Adweek The gist: People are spending as much time watching online video as they spend watching TV. More information: Citing a Millward Brown report, Adweek has reported that online video is now even with television as it relates to “time spent.” “The average consumer between the ages of 16 and 45 watches 204 minutes of video a day, split …

IAB Announces ‘LEAN’ — A New Program To Combat Ad-Blocking

Via IAB The gist: The IAB Tech Lab has launched a new ad program meant to guide the industry through the challenges of ad-blocking. More information: The program is named “LEAN,” which stands for Light, Encrypted, Ad choice supported and Non-invasive. “We messed up,” the IAB said regarding the recent rise of ad-blockers. “As technologists, tasked with delivering content and …

Mobile Programmatic Ad Spend Will Top Desktop As Automation Grows

Via eMarketer The gist: Mobile programmatic display ad spend will eclipse desktop this year. More information: According to new eMarketer estimates, U.S. mobile programmatic ad spend will reach $9.33 billion this year and will account for 60.5% of total U.S. programmatic display ad spending. “Mobile might be newer to the programmatic game, but marketers have high expectations for it,” wrote …

Publicis To Launch Artificial Intelligence Unit After Investing In Lucid

Via The Wall Street Journal The gist: Publicis.Sapient acquired a minority stake in artificial intelligence company Lucid and will launch a new AI practice as part of the deal. More information: The move signals that “Publicis Groupe is making a bet on artificial intelligence as a tool to help marketers better navigate a changing digital landscape,” wrote the WSJ. The …

Xaxis’ Brian Lesser Talks Programmatic

Via MediaPost The gist: Xaxis CEO Brian Lesser chats with MediaPost about the programmatic marketplace and explains why he thinks ad tech companies have a fundamental responsibility to the consumer. More information: Lesser said that Xaxis doesn’t necessarily worry about having visibility “over the entire marketplace.” He instead prefers “visibility over the highest-quality inventory that exists within the marketplace.” Lesser …

New York’s Fastest-Growing Companies: Accordant Media Makes Crain’s 2015 Fast50

NEW YORK, October 12, 2015 — By Crain’s New York Business To arrive at our annual ranking of the fastest growing New York businesses, we looked at companies with $10 million or more in revenue and measured their three-year annualized growth rate. We partnered with the accounting firm Anchin Block & Anchin to verify the financial documents submitted by companies. This …

Programmatic To Account For About 60% Of Every Digital Dollar Spent In 2015

Via MediaPost The gist: Citing new eMarketer estimates, MediaPost reported that programmatic ad buying “will surpass traditional direct sales this year, accounting for about [60%] of every digital dollar spent.” More information: Programmatic will account for over one-third (39%) of total spend on video advertising this year as well, MediaPost reported. That number is expected to rise to 65% ($7.4 …

Facebook To Launch A DSP In Early 2016; Pitching To Agencies

Via AdExchanger The gist: Facebook is readying a demand-side platform (DSP) for launch in early 2016 and is already pitching it to agency partners. More information: AdExchanger has reported that “Facebook is taking the next logical step in its evolution toward a full-stack ad tech offering, rolling out a demand-side platform (DSP) capable of executing programmatic buys using the company’s …