Buyers Love ‘Advanced TV’ But Still Aren’t Exactly Sure What It Is

Via Adweek The gist: Spending in “advanced TV” is on the rise, but marketers aren’t all in agreement on what “advanced TV” really is. More information: According to an IAB survey, published by Adweek, 78% of agencies or marketers (255 total were surveyed) are already spending on “advanced TV,” with most planning to increase spend over the next 12 months. …

Forrester Analyst Susan Bidel On Lessons To Be Learned From Ad-Blocking

Via AdExchanger The gist: Forrester analyst Susan Bidel offered her thoughts on ad-blocking, noting that right now, ad-blocking “is largely confined to a relatively small portion of the total audience comprised of largely young, tech-savvy, mostly male users.” More information: AdExchanger spoke with Bidel about ad-blockers. “If consumers become aware of the fact that they’re sacrificing their data plans and …

Mobile Local Ad Spend To Reach $6.5 Billion By 2019

Via MediaPost The gist: Local ad spend via mobile will rise to $6.5 billion by 2019, up from $900 million in 2014. More information: Citing a BIA/Kelsey statistic, which was reported in the IAB’s Local Buyer’s Guide, MediaPost noted that local ad spend is set to boom — “taking mobile with it.” “In 2014, $900 million or about 21% of …

Pinterest Doubles Down On ‘Buyable Pins’ With Holidays On The Horizon

Via Adweek The gist: Pinterest has joined other social media companies by adding additional “buy now” features directly into its platform. Several retailers will be using the improved offering to drive holiday conversions. More information: As reported by Adweek, Pinterest has partnered with three new e-commerce companies — Magento, IBM Commerce and Bigcommerce — to increase the number of “Buyable …

The Merger of Ad Tech & Mar Tech

NEW YORK, October 1, 2015 — By Natasha D. Smith, Senior Editor, Direct Marketing News Marketers and advertisers have two crucial goals in common: Both want to drive revenue and each group works to drive the actions of consumers. So, it’s no surprise that in recent years there’s been a convergence between advertising technology and marketing automation. “Both ad tech and mar …

Imagining A World Without Advertising

Via Advertising Age The gist: Advertising Age explores the dystopian future of a world without advertising. “It’s not cheap,” they warn. More information: Advertising Age crunched the numbers to answer the question: “How much [would] content … cost without advertising to subsidize it?” “Marketers are expected to spend $189 billion on advertising in the U.S. this year and $592 billion …

ComScore And Rentrak Merge To Take On Nielsen

Via AdExchanger The gist: Measurement companies comScore and Rentrak will merge, with Rentrak set to operate as a wholly owned subsidiary of comScore. More information: AdExchanger has reported that comScore and Rentrak — two large measurement companies — “have reached a definitive agreement to merge.” The combined forces of comScore and Rentrak will reportedly take aim at Nielsen, the other …

IAB Will Offer Publishers New Tools To Use Against Ad Blockers

Via MediaPost The gist: The IAB will offer publisher new tools to help them combat the rise of ad blockers. More information: MediaPost reported that the Interactive Advertising Bureau (IAB) “will offer small publishers new tools that could help them combat ad blocking.” The tools will help publisher determine whether their visitors are using ad blockers, the article reads, “and …

Programmatic Ad Spend Will Reach $37 Billion By 2019

Via MediaPost The gist: IPG Mediabrands’ Magna Global projects that programmatic ad spend will reach $37 billion by 2019, representing growth of 31% over the next four years. More information: According to MediaPost, Magna projects programmatic to account for half of display and video expenditures worldwide by 2019, up from about one-third this year. The U.S. will account for over …

Axel Springer To Buy Controlling Stake In Business Insider For $343 Million

Via The New York Times The gist: German media conglomerate Axel Springer has acquired a controlling stake in Business Insider for $343 million.  More information: Henry Blodget, who founded the online publication in 2007, will remain CEO and editor-in-chief of Business Insider, reported the New York Times. “The sale of Business Insider, which features a mix of business, political and …