Front End Developer (NYC)

Title: Front End Developer Location: New York, NY Experience: 5-7 Years Professional Experience Preferred Accordant Media is a programmatic media company that combines strategy, technology and execution to optimize exchange-traded media for advertisers and agencies. Started by leaders from Avenue A | Razorfish, Aegis Media, Akamai Technologies and DoubleClick, we are a fast-growing startup in the heart of New York’s …

Vice President / Director, Sales (SF)

Title: VP/Director, Sales Experience: 4-6 years professional sales experience; 2+ digital media/online Accordant Media is a specialized, independent media buying and optimization company that integrates strategy, technology and execution to help agencies and direct marketers succeed in exchange-traded media and audience targeting. We are building innovative solutions in a new era of marketing where micro-segmentation, audience insight, data management and …

Account Manager (SF)

Title: Account Manager Location: San Francisco, CA Experience: 7-10 Years Professional Experience, with 3-5 Years Industry Experience Required Accordant Media is an independent media trading desk that integrates strategy, technology and execution to help agencies and direct marketers succeed in exchange-traded media and audience targeting.   Founded by leaders from Avenue A | Razorfish, Aegis Media, and DoubleClick, Accordant excels in …

Account Manager (Chicago)

Title: Account Manager Location: Chicago Experience: 7-10 Years Professional Experience, with 3-5 Years Industry Experience Required Accordant Media is an independent media trading desk that integrates strategy, technology and execution to help agencies and direct marketers succeed in exchange-traded media and audience targeting.   Founded by leaders from Avenue A | Razorfish, Aegis Media, and DoubleClick, Accordant excels in using data-driven …

Trading Director (Chicago)

Title: Director of Trading Strategies Location: Chicago Experience: 8+ Years Professional Experience, with 4+ Years Industry Experience Required Job Description Accordant is seeking exceptional Director candidates with experience in digital media optimization (supply or demand side), data enabled problem solving, and excellent account servicing. The ideal Director of Trading Strategies candidate has an entrepreneurial spirit and can operate independently at a …

Advertising Supported $5.8 Trillion In US Economic Output Last Year

Via Advertising Age The gist: American companies spent nearly $300 billion on advertising last year, and the industry as a whole supported $5.8 trillion of U.S. economic output in 2014. More information: As reported by Advertising Age, the IHS Economics and Country Risk study also found that advertising made up 20% of the 142 million jobs in the U.S. last …

6 Things To Know In Programmatic For 2016

Via MediaPost The gist: eMarketer analyst Lauren Fisher makes six programmatic predictions for 2016. She makes predictions on mobile programmatic and discusses the growing importance of first-party data. More information: MediaPost interviewed eMarketer analyst Lauren Fisher and got her take on six hot topics in the programmatic space heading into 2016. Of note, Fisher said she believes “first-party data will …

Yahoo Mail Begins Blocking Ad-Blockers

Via Digiday The gist: Yahoo Mail is blocking ad-block users from accessing their email. More information: In a bid to limit the impact ad-blockers have on their ad revenue, Yahoo is blocking ad-block users from accessing Yahoo Mail, per Digiday. “Yahoo joins other publishers and brands are slowly doing the same of locking out users from accessing their content,” wrote Digiday. …

Marketing Will Be ‘Age Agnostic’ In 2016

Via Advertising Age The gist: A new study finds that in 2016, brands will begin to move beyond general demographic data to target consumers in an “age agnostic” manner. More information: According to Advertising Age, a new study from Hotwire PR found that in 2016, “marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching …

Buying Ads In New Apps Via Mobile Programmatic Is Paying Off Big

Via VentureBeat The gist: Twitter says marketers who use mobile programmatic to buy ads in new apps are seeing great returns. More information: According to VentureBeat, a new Twitter report says that advertisers buying ad space inside new apps are seeing great returns. “Twitter found advertisers that bought inventory on any of the 580 new apps that launched in the third …