Marketers Should L.E.A.N. In On The IAB’s Ad-Blocking Cleanup Act

By: Tyler Loechner The Interactive Advertising Bureau (IAB) last month launched a new program dubbed “L.E.A.N.” — an acronym for Light, Encrypted, Ad choice supported, Non-invasive ads. It is the IAB’s answer to ad-blocking. “We messed up,” wrote the IAB, taking the blame for the recent rise of ad-blocking. “As technologists, tasked with delivered content and services to users, we …

Centro, AppNexus Partner For Private Deal Integration

Via MediaPost The gist: Centro and AppNexus have partnered to give AppNexus clients “private deal” access to the Centro Brand Exchange, a marketplace for publishers. More information: “Centro Brand Exchange, a marketplace of publishers, can now make private deals with advertisers and agencies using AppNexus’ programmatic ad-buying platform. AppNexus selected Centro Brand Exchange as its first ASI (AppNexus Supply Integration) …

Debunking Ad Blocking’s Big Myths

Via Digiday The gist: Digiday goes through four “myths” of ad blocking, debunking them one by one. More information: “The sharp rise in ad blocking adoption and Apple’s entry into the space are clear indications that the ad blocking problem hasn’t gone away and will only grow with time,” wrote Digiday. “But while the press and industry frenzy has unearthed some …

Google DoubleClick Adds New Viewability Optimization To Bidder

Via DoubleClick The gist: Google has updated its bid optimization features to include pre-bid viewability predictions. The company is also now reporting mobile viewability measurements. More information: In a blog post announcing the news, Google wrote: “Today, we’re introducing Active View bid optimization in DoubleClick Bid Manager for clients globally. This new bid optimization feature uses the collective intelligence from …

MRC Updates Viewability Guidelines For Mobile

Via MediaPost The gist: The Media Rating Council (MRC) has updated its guidelines for mobile viewable impressions measurement. More information: MediaPost has reported that the MRC’s update includes the removal of the requirement for an ad to be fully “loaded” to be counted for measurement. “The MRC has concluded that the ‘Loaded Ad’ metric is no longer necessary for use …

Google Adds Programmatic Support For Native Ads

Via AdExchanger The gist: Google is allowing its publisher customers to sell native ad inventory in their mobile apps on the DoubleClick Ad Exchange. More information: As reported by AdExchanger, this was a “long-expected move” that will “likely … bring a flood of new advertiser dollars to native ads.” “Native has been a huge focus of ours for a while …

Accordant Ranks No. 141 On Deloitte 2015 North America Technology Fast 500™ Rankings

See The Full List Here. Accordant Ranks No. 141. SAN FRANCISCO, Nov. 13, 2015 /PRNewswire/ — Deloitte today released the 2015 Technology Fast 500, an annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences and energy tech sectors. StartApp claimed the top spot with a growth rate of 21,984 percent from 2011 to 2014. Based in New …

Associate Product Manager (NYC)

Accordant Media is the largest independent programmatic media-buying and optimization company in the US. We deliver innovative audience targeting and biddable cross-channel media programs for leading agencies and in-house marketing teams. Accordant’s one-stop, turnkey service and proprietary technology – Accordant ATS (Audience Targeting System) – leverages advanced buying tools with sophisticated multi-screen strategy, data management, and cross-channel analytics. Accordant reaches …

Marketron Rolls Out Programmatic Radio Marketplace With 2,900 Stations

Via MediaPost The gist: Marketron has officially launched a programmatic radio marketplace featuring inventory from 2,900 stations. More information: MediaPost has reported that the marketplace will be called Mediascape Marketplace, and it comes after several tests Marketron had run over the course of the year. “The platform claims it will reach three times more stations than iHeartMedia, Marketron’s direct competitor …

GroupM To Acquire Essence Digital

Via Wall Street Journal The gist: WPP’s GroupM is buying Essence Digital, a digital agency that focuses on programmatic buying. More information: “Essence, which is based in London and has offices in the U.S. and Asia, buys over $700 million worth of digital media annually,” wrote the WSJ. “The agency is one of the largest independent buyers of digital ads.” …