AppNexus Wants To Take On Google With A Publisher Suite

Via AdExchanger The gist: AppNexus has unveiled a publisher suite as an “alternative to DoubleClick for Publishers,” wrote AdExchanger. More information: The “AppNexus Publisher Suite” will include an ad server (rebuilt after AppNexus acquired Open AdStream last year) and forecasting tools from Yieldex (another company AppNexus recently acquired). “Publishers can use the ad server for desktop, mobile and video inventory. …

Spotify Begins Selling Via Programmatic

Via The Drum The gist: Spotify has opened up its inventory to programmatic buying via a private marketplace, per The Drum. More information: The Drum wrote that Spotify “has been doubling down on its advertising revenue in the last 12 months,” began offering a private marketplace to advertisers “a few weeks ago.” “Spotify’s PMP is powered by the music-streaming service’s …

ComScore Sells ‘Digital Analytix’ Unit To Adobe; Teams With Spotify

Via TechCrunch The gist: ComScore has sold its Digital Analytixs unit to Adobe. The company has also teamed with Spotify for measurement. More information: TechCrunch has reported on comScore’s busy week, noting that the measurement firm has sold a part of its business – the “big data business intelligence service” Digital Analytix — to Adobe. TechCrunch wrote that the move …

Neustar Acquires MarketShare

Via MediaPost The gist: Neustar has acquired MarketShare for $450 million More information: MediaPost has reported that the move “extends [Neustar’s] reach deep into the influential world of marketing-mix modeling.” It’s the second data-focused acquisition MarketShare has made in as many years, as the company acquired DMP Aggregate Knowledge in 2013. Read it all here. 100% Success Rate Cisco 400-201 …

Top 5 Takeaways from AdExchanger’s 2015 Programmatic I/O Conference

Eight hundred marketing professionals gathered in a Times Square Marriot on Thursday, October 29, 2015 to talk all things programmatic at AdExchanger’s 2015 Programmatic I/O event. Accordant Media was a proud presenter at the event, as we teamed with Zipcar to discuss how we helped them take programmatic “in-house.” We also listened in on every presentation and are happy to …

Accordant Media: Ashli Walkiewicz, Stacy Morgan and Adam McLane

NEW YORK, November 3, 2015 — By Amy Corr, MediaPost Accordant Media hired Ashli Walkiewicz as managing director, west; Stacy Morgan as group account director, west; and Adam McLane as senior media analyst. Read Full Post First-hand PMI PMP Real Questions Answers with PDF and VCE Engine car, to for sitting are Snow little next Ye notice up from to Provide Discount …

Accordant Media Expands San Francisco Operations

Programmatic media solutions leader makes three key hires in growing office NEW YORK, October 26, 2015 –Accordant Media, a leading programmatic media specialist, announced today the addition of three new members of its San Francisco office to fortify the company’s robust West Coast growth initiatives. Ashli Walkiewicz, Managing Director, West; Stacy Morgan, Group Account Director, West; and Adam McLane, Sr. …