Cross-Device Targeting Is In High Demand

Via eMarketer The gist: Buyers and sellers agree: There’s value in reaching audiences across all screens. They are now working on overcoming the challenges. More information: “So what has changed—or what is changing—for cross-device targeting?” asked eMarketer. “For one, understanding one’s own audience from a cross-device lens has become an intense focus of brands and publishers. Many now see first-party …

The Year Of ‘Mobile’ And The Year Of ‘Programmatic’ Finally Merged

Via MediaPost The gist: The majority (89%) of marketers used a DSP to purchase mobile display this year, up from 36% last year. More information: According to MediaPost, citing a Forrester study, about nine-in-10 marketers used a DSP to programmatically purchase mobile display ads in 2015, up from 36% last year. “The reason for the rise in programmatic buying is simple, …

Tech Firms Ready For New EU Privacy Law

Via Wall Street Journal The gist: European tech firms are readying for a new data privacy law. More information: The new privacy law revolves around the collection, application and storage of consumer data. “The new law, which businesses would have two years to implement before it is enforced, would also enshrine the controversial ‘right to be forgotten,’ which would allow …

Pinterest Narrows Ad Focus To Zero In On Retailers, CPGs

Via Wall Street Journal The gist: Pinterest is focusing its marketing efforts in the retail and CPG categories. More information: According to the Wall Street Journal, Pinterest “is scaling back the breadth of its advertising ambitions, focusing more on attracting dollars from retailers and consumer packaged-goods companies while de-emphasizing other marketing categories.” The WSJ notes that marketers in other categories “can …

eMarketer: 6 Predictions For 2016

Via eMarketer The gist: eMarketer makes six trend predictions for 2016, stating that mobile commerce will move down the funnel and that younger generations will be OK with releasing even more data. More information: Many of eMarketer’s predictions revolve around mobile. In addition to predicting that “mobile commerce will move down the funnel,” eMarketer also believes mobile payments will “take off.” …

Getting Butts In Seats And Heads In Beds

NEW YORK, December 14, 2015 — By Art Muldoon, Co-Founder & CEO, Accordant Media According to eMarketer, the travel industry is the category most heavily focused on direct response advertising. With 72% of total budgets allocated to transactional DR tactics, travel marketers are focused on advertising performance and how to make their media investments work harder. Today, many marketers are reinventing their advertising …

Digital Ad Revenue Hit All-Time Quarterly High Of $15B In Q3 2015

Via IAB The gist: U.S. Internet ad revenues hit $15 billion during Q3 2015, marking an all-high quarterly high. More information: According to a new revenue report from the IAB, U.S. Internet ad spend jumped 23% between Q3 2014 and Q3 2015. “The latest numbers also represent a 5% increase from Q2 2015, which came in at $14.3 billion,” wrote …

TV Ad Spend Wanes For The First Time In Non-Recession

Via AdExchanger The gist: Linear TV ad spend has stopped growing for the first time outside of a recession. More information: Citing MAGNA Global and ZenithOptimedia studies, AdExchanger wrote: “While national TV ad sales grew .3% to $42 billion in 2015, MAGNA predicted it will decrease by .3% in 2016. ZenithOptimedia’s Advertising Expenditures Forecast also found TV’s share of global …

Global Ad Spend Growing At Steady Clip

Via Advertising Age The gist: Global ad spend will grow between roughly 4-5% per year over the next three years. More information: Advertising Age says global ad spend will see “sustained” growth at a rate between 3.9% and 4.7% per year between 2015 and 2018, citing a new ZenithOptimedia study. In the U.S., the growth will be “more moerate,” per …

Consumers Still Considering Installing Ad-Blockers

Via MediaPost The gist: A new survey found that close to 10% of consumers plan to install an ad-blocker in the next three months. More information: According to MediaPost, citing a Digital Content Next consumer survey, nearly one-in-three consumers are either “very or somewhat likely” to install an ad-blocker in the next three months. However, DCN only expects about 9% to …