Brands Both Large And Small Betting Big On Programmatic This Holiday Season

Via Adweek


The gist: Brands of all sizes are going all in on programmatic this holiday season.

More information: Adweek has reported that “automation and targeting [is] find[ing] fans at all budget levels.”

“Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever,” wrote Adweek. “And while major brands have used big data for a while, the strategies are also beginning to benefit smaller retailers around the country, underscoring how automated marketing continues to gain traction.”

Read it all here.

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