Buying Ads In New Apps Via Mobile Programmatic Is Paying Off Big

Via VentureBeat


The gist: Twitter says marketers who use mobile programmatic to buy ads in new apps are seeing great returns.

More information: According to VentureBeat, a new Twitter report says that advertisers buying ad space inside new apps are seeing great returns.

“Twitter found advertisers that bought inventory on any of the 580 new apps that launched in the third quarter had 186 percent higher click-through rates and 46 percent lower cost-per-click than when buying supply from apps launched prior to Q3,” wrote VentureBeat.

“Likewise, publishers who launched new apps in Q3 saw 67 percent higher eCPMs (advertising revenue generated per 1,000 impressions) than apps which launched prior to Q3.”

Read it all here.

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