Dish Unveils Programmatic Platform For Linear TV

Via MediaPost

The gist: Dish has launched a programmatic media-buying platform for linear TV. It will allow marketers to buy Addressable TV ads via RTB.

More information: “Effectively, Dish said the platform would enable addressable TV advertising inventory to be purchased via ‘real-time bidding technology,’ and claimed it is an industry ‘first,’ wrote MediaPost. The platform will allow advertisers and agencies to target and serve ads on an impression-by-impression level, per the article.

Read it all here.

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