Foursquare’s new Pinpoint ad platform sells ads based on users’ location data

The Next Web: Foursquare believes that mobile phones are the cartographers of the modern world. With Pinpoint, the social, local, mobile company has created an advertising solution that claims to leverage 6 years of first-party data that informs cross-platform retargeting.     With 7 billion check-ins from 55 million people, Foursquare will let marketers know when consumers visited a specific location and alert them to any customer affinities for particular chains. Of course, this adds some context to the rumors about Yahoo acquiring Foursquare to boost its mobile portfolio…  Read more…

See more of Pinpoint and check out their video here.

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