The gist: Adweek has released a “buyer’s guide to ad targeting on eight social platforms.”
More information: “We are living in a social world, a reality not lost on marketers,” wrote Adweek. “Here’s what’s changed with social: its targeting abilities, which in recent months have become dramatically more sophisticated.”
In a bid to make it easier for marketers to operate in these key channels, Adweek has released a buyer’s guide to ad targeting in social.
The platforms covered include Instagram, Snapchat, Pinterest, Twitter, Facebook, Kik, Whisper and Tumblr.