Via Wall Street Journal
The gist: IBM acquiring Weather Co.’s digital and data assets, reports the Wall Street Journal.
More information: The WSJ notes that IBM will acquire the “digital ad data assets” of Weather Co. The deal is valued at more than $2 billion, per the article.
“The deal doesn’t include the traditional TV channel business but does include such digital businesses as the website and app, intellectual property, infrastructure and data, the people said,” the WSJ wrote, citing sources.
“IBM is particularly interested in Weather Co.’s forecasting group, WSI,” the article added. “That division houses technology and weather data that the Weather Co. collects, manipulates and licenses to companies ranging from airlines to utility companies to insurance providers.”