iHeartMedia Will Sell Radio Ads Programmatically

CMO Today, Wall Street Journal:  To compete with the advance of programmatic in TV, cinema spots, print, and out of home ads, iHeartMedia will now sell its ad inventory across its 850 radio stations through a new programmatic marketplace.   iHeartMedia is hoping psychographic data from music and news preferences, not to mention current weather and traffic patterns, will each drive value for advertisers. In addition, iHeartMedia’s subsidiary Katz Media Group will launch another marketplace, “Expressway from Katz” by year’s end. “Expressway” is anticipated to offer more commoditized inventory whereas the private iHeartRadio network will host more premium inventory.  Read more…

 

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