Via Advertising Age
The gist: A new study finds that in 2016, brands will begin to move beyond general demographic data to target consumers in an “age agnostic” manner.
More information: According to Advertising Age, a new study from Hotwire PR found that in 2016, “marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions.”
The “age-agnostic” content will “emphasize certain values,” per Advertising Age.
The Hotwire PR study also found that marketers will turn toward native advertising, sponsored content and more to account for ad-blocking, particularly in the mobile space.