What Does ‘Premium Inventory’ mean in Mobile Display Advertising?

eMarketer: A panel of supply and demand-side ad experts explain the difference between premium, mid-tier, and bottom tier inventory. David Staas of Ninth Decimal qualifies premium as dependent on ad-format and the degree of targeting, whereas Razorfish’s Jeremy Lockhorn defines premium mobile ads as the product of transparent publisher-direct deals that inspire advertiser confidence. []

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