Identifying Cross-Channel Audiences Will Be Key To Marketers In 2016

Via MediaPost The gist: Identifying cross-channel audiences will be key to marketers in 2016, according to a new study from the IAB and Winterberry Group. More information: As reported by MediaPost, the IAB and Winterberry Group study says idenfitying cross-channel audiences will “replac[e] programmatic as the top priority among marketers” this year, although a fair bit of synergy exists between …

Super Bowl TV Spots Best When Paired With Online Ads

Via Wall Street Journal The gist: Super Bowl TV commercials still carry their weight, but they are now best when paired with online ads. More information: Pairing Super Bowl 50 television ads with digital ads “is the best way to get the most bang for the buck,” wrote the Wall Street Journal, citing ad executives. “The Super Bowl ad ‘acts …

ANA, 4As Split Over Transparency Guidelines

Via Wall Street Journal The gist: Two advertising trade groups — the ANA and 4As — are split over transparency guidelines. More information: The Wall Street Journal reports that the ANA and 4As “can’t agree on how the industry should deal with mounting controversy over transparency in the ad business.” After creating a joint task force last year to collaborate …

More Americans Are Cutting Cords And Cable

Via Adweek The gist: The numbers of cord cutters — and cord nevers — are on the rise in the U.S. More information: “Millennials aren’t the only ones cutting cords—even some boomers and Gen Xers are taking the leap,” wrote Adweek. “And advertisers and marketers should take note,” Adweek added. The number of U.S. consumers who have a TV subscription service …

IAB CEO Hammers Ad Blockers

Via Wall Street Journal The gist: The CEO of the IAB hammered ad blockers and their impact on media businesses and free press. More information: According to the Wall Street Journal, Randall Rothenberg, president and CEO of the IAB, “accused ad-blocking companies of being exploitative, disingenuous crooks who threaten the media business, the future of American journalism and even freedom …

5 Tips For Executing Cross-Device Targeting

Via Adweek The gist: Experts, including Accordant co-founders Art Muldoon and Matt Greitzer, share how to get the most from data-heavy campaigns. More information: “Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more chances than ever to holistically target consumers on multiple devices,” wrote Adweek. The …

FTC Urges Ad Industry To Let Consumers Opt Out Of Tracking

Via Wall Street Journal The gist: The FTC is urging the ad industry to give consumers clear options to opt out of tracking. More information: The FTC’s “warning” is specifically about cross-device targeting. “Specifically, the FTC recently looked at the top 20 websites in five different content categories, [FTC Commissioner Julie] Brill said, and found that many of these sites …

IAB Releases ‘Lexicon’ To Clarify The Jargon Of Data-Driven Marketing

Via IAB The gist: The IAB aims to demystify the language of data-driven marketing with an updated lexicon. More information: “The world of online advertising has witnessed tectonic shifts in the last several years,” wrote the IAB. “While many fundamentals of interactive advertising have remained more or less constant, the evolution of mobile online advertising has introduced new terminology that …

Why Cross-Device Programmatic Advertising Is Ready To Take Off In 2016

Via Adweek The gist: Adweek says cross-device programmatic advertising is going to boom in 2016. More information: Cross-device programmatic advertising will make huge strides in 2016 as brands increase budgets after last year’s success, per Adweek. “Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of …

Mobile Ad Spend Went To Private Marketplaces In Q4

Via MediaPost The gist: Advertisers moved mobile ad spend to private marketplaces in Q4. More information: Advertisers turned their attention to mobile private marketplaces in a bid to win higher quality inventory, reports MediaPost, citing a PubMatic report. The report “also predicts that buyers will exhibit similar behavior around tentpole events in the coming year, like the presidential election and …