NBCU To Sell Programmatic TV Ads This Fall

Via Wall Street Journal The gist: NBCUniversal will this fall start selling some linear TV ad space to advertisers using programmatic and advanced data targeting. More information: “Marketers will now be able to take their own data sets, and employ their preferred ad-buying technology … and buy ads on networks like NBC, USA or SyFy,” reported the Wall Street Journal. “Starting …

Header Bidding Education Needed; Standards Might Take A While

Via MediaPost The gist: Header bidding has a spot in programmatic’s future, but for now, more education is needed. More information: Reporting on a panel discusisson, MediaPost wrote: “The consensus among a panel of experts on Tuesday was that header bidding remains a very new tool, and adoption remains low. In addition, the panel concluded that agency teams need more …

Marketers: Insufficient Tech, Experience Gaps Are Top Road Blocks To Data-Driven Insights

Via eMarketer The gist: Marketers say insufficient technology and a lack of internal experience are the top two reasons why they struggle to derive value from data-driven efforts. More information: According to eMarketer, citing an IAB and Winterberrgy Group study, a lack of technology and a lack of expertise – particularly internally – are key barriers to obtaining data-driven insights. …

Over Half Of UK Population Will Log Into Facebook This Year

Via eMarketer The gist: Over 50% of the UK population will use Facebook on a regular basis in 2016. More information: “Facebook will reach a key milestone this year, with more than half of the UK population using the social network on a regular basis, according to eMarketer’s latest social network usage forecast,” wrote eMarketer. “In 2016, an estimated 50.5% …

The ‘NYT’ Considers Banning Ad-Block Users From Its Site

Via Adweek The gist: The New York Times is considering banning ad-block users (who aren’t subscribers) from accessing its site. More information: The war against ad blockers continues as more and more publishers look for ways to combat the negative impact. According to Adweek, New York Times CEO Mark Thompson said, “the Times’ subscription model only covers some of its …

Tumblr’s down, but not out

NEW YORK, February 22, 2016 — By Todd Wasserman, Campaign US When Yahoo bought Tumblr for $1 billion in cash in 2013, the company memorably promised not to “screw it up.” Some three years later, from a financial standpoint, Tumblr is pretty screwed up. Though there had been murmurs that the acquisition wasn’t going well, Yahoo’s quarterly earnings report on Feb. 2 provided a truckload …

Walmart Pulls North American Account From MediaVest

Via Adweek The gist: Walmart has pulled its North American account from MediaVest. More information: Adweek, citing sources, reported that Walmart fired MediaVest late last week. “It could not immediately be determined if the account is going into review or moving elsewhere,” the article reads. A Walmart rep confirmed the split to Adweek, saying, “We have made the decision to end …

European Carrier To Add Ad-Blocking

Via CNET The gist: European mobile operator Three will implement ad-blocking technology for customers in the UK and Italy, per CNET. More information: It will be done “in a bid to stop irrelevant or distracting ads from overwhelming” users. Three, which is owned by Hong Kong-based CK Hutchison, said it’s not trying to eliminate the mobile advertising that funds online …

AppNexus CPMs Rise Following Fraud Cleanup

Via AdExchanger The gist: Six months after cleaning up the fraud on its exchange, AppNexus CPMs have risen to $1.60, up from under $0.20. More information: According to AdExchanger, in addition to a spike in CPMs, “volume fell off a cliff” on the AppNexus exchange, “with impression transactions plummeting more than 90% from December to September. “According to the report, …

5 Questions To Answer To Make Mobile Marketing Work

Via Adweek The gist: Adweek spells out five simple questions marketers should be asking to make mobile work better. More information: Aside from answering some of the basic questions — like why and where mobile is growing — Adweek urges mobile marketers to build trust with their on-the-go consumers. “A recent study revealed that nearly 60 percent of buyers use …