Front End Engineer (NYC)

Title: Front End Engineer Location: New York, NY Experience: 2-5 Years Software Development Experience Accordant Media is a programmatic media company that combines strategy, technology and execution to optimize exchange-traded media for advertisers and agencies. Started by leaders from Avenue A | Razorfish, Aegis Media, Akamai Technologies and DoubleClick, we are a fast-growing startup in the heart of New York’s Flatiron neighborhood, and …

Software Engineer (NYC)

Title: Software Engineer Location: New York, NY Experience: 5-7 Years Professional Experience Preferred Accordant Media is a programmatic media company that combines strategy, technology and execution to optimize exchange-traded media for advertisers and agencies. Started by leaders from Avenue A | Razorfish, Aegis Media, Akamai Technologies and DoubleClick, we are a fast-growing startup in the heart of New York’s Flatiron …

Recruiting & Training Manager (NYC)

Title: Recruiting & Training Manager Location: New York, NY Experience: 6+ Years Professional Experience, with 4+ Years Industry Experience Required Accordant Media is the largest independent programmatic media-buying and optimization company in the US. We deliver innovative audience targeting and biddable cross-channel media programs for leading agencies and in-house marketing teams. Accordant’s one-stop, turnkey service and proprietary technology built off …

NBCU To Sell Programmatic TV Ads This Fall

Via Wall Street Journal The gist: NBCUniversal will this fall start selling some linear TV ad space to advertisers using programmatic and advanced data targeting. More information: “Marketers will now be able to take their own data sets, and employ their preferred ad-buying technology … and buy ads on networks like NBC, USA or SyFy,” reported the Wall Street Journal. “Starting …

Header Bidding Education Needed; Standards Might Take A While

Via MediaPost The gist: Header bidding has a spot in programmatic’s future, but for now, more education is needed. More information: Reporting on a panel discusisson, MediaPost wrote: “The consensus among a panel of experts on Tuesday was that header bidding remains a very new tool, and adoption remains low. In addition, the panel concluded that agency teams need more …

Marketers: Insufficient Tech, Experience Gaps Are Top Road Blocks To Data-Driven Insights

Via eMarketer The gist: Marketers say insufficient technology and a lack of internal experience are the top two reasons why they struggle to derive value from data-driven efforts. More information: According to eMarketer, citing an IAB and Winterberrgy Group study, a lack of technology and a lack of expertise – particularly internally – are key barriers to obtaining data-driven insights. …

Over Half Of UK Population Will Log Into Facebook This Year

Via eMarketer The gist: Over 50% of the UK population will use Facebook on a regular basis in 2016. More information: “Facebook will reach a key milestone this year, with more than half of the UK population using the social network on a regular basis, according to eMarketer’s latest social network usage forecast,” wrote eMarketer. “In 2016, an estimated 50.5% …

The ‘NYT’ Considers Banning Ad-Block Users From Its Site

Via Adweek The gist: The New York Times is considering banning ad-block users (who aren’t subscribers) from accessing its site. More information: The war against ad blockers continues as more and more publishers look for ways to combat the negative impact. According to Adweek, New York Times CEO Mark Thompson said, “the Times’ subscription model only covers some of its …

Tumblr’s down, but not out

NEW YORK, February 22, 2016 — By Todd Wasserman, Campaign US When Yahoo bought Tumblr for $1 billion in cash in 2013, the company memorably promised not to “screw it up.” Some three years later, from a financial standpoint, Tumblr is pretty screwed up. Though there had been murmurs that the acquisition wasn’t going well, Yahoo’s quarterly earnings report on Feb. 2 provided a truckload …

Walmart Pulls North American Account From MediaVest

Via Adweek The gist: Walmart has pulled its North American account from MediaVest. More information: Adweek, citing sources, reported that Walmart fired MediaVest late last week. “It could not immediately be determined if the account is going into review or moving elsewhere,” the article reads. A Walmart rep confirmed the split to Adweek, saying, “We have made the decision to end …