Are You in Danger of Building a ‘Frankenstack’?

LONDON, March 31, 2016 — By Linsday Rowntree, ExchangeWire Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer for those considering shifting their media buying activity in-house. But how can brands make a technology stack work for them and, moreover, build an effective hybrid model out of existing specialist solutions? Michael James (pictured …

New Magna Report Challenges The Definition Of ‘TV’

Via MediaPost The gist: Over-the-top (OTT) is now the fastest-growing segment of video ad views. More information: The insights, which come from MediaPost via a Magna Global Media Economy Report, challenge the definition of “television.” “The study, which is chock full of data from Magna and other sources, makes the case that television has reached a tipping point that might …

IAB Releases ‘Programmatic Fee Transparency Calculator’

Via IAB The gist: In the name of transparency, the IAB has released a “programmatic fee transparency calculator” to help marketers understand where their money goes. More information: “The IAB Fee Transparency Calculator provides advertisers and publishers with a granular, partner-specific evaluation of their programmatic technology, service and inventory costs as a percentage of their effective CPM. It is designed to be …

Facebook Rolls Out New Measurement Insights

Via Adweek The gist: Facebook has introduced new measurement insights, which Adweek says will help marketers win auctions. More information: Per Adweek: “Today, Facebook is introducing Delivery Insights, a tool that will help brands understand how their promotions are performing in Facebook’s ads auction. The social media company uses the platform to pair ads with the right users based on …

Marketing Technology 2016 ‘Supergraphic’

Via Chiefmartech The gist: Chiefmartech has released a 2016 “Marketing Technology Landscape Supergraphic,” depicting every player in the marketing and ad technology spaces. More information: The ginormous infographic features 3,874 marketing technology solutions on a single slide, per Chiefmartech. “As mind-boggling as it is, the marketing technology landscape grew even bigger,” wrote Chiefmartech. “I’ve fit 3,874 marketing technology [logos] on to …

Publishers Are Taking To Header Bidding

Via MediaPost The gist: “Header bidding is picking up steam among publishers,” per MediaPost. More information: “Header bidding is becoming more popular, as it offers publishers access to programmatic media inventory at the beginning of the auction and enables them to see inventory from all demand sources,” wrote MediaPost. “Among its advantages: being able to laser-target the right audiences with …

US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now

NEW YORK, March 22, 2016 — By eMarketer Report Summary: Programmatic advertising, an automated method of buying, selling or fulfilling advertising, already accounts for more than half of US digital display ad spending. Rapid growth and adoption of programmatic advertising in areas such as video and mobile are trends in their own right, but they aren’t the only advancements buyers and sellers need …

ARF: Brands Are Underspending By 16%

Via Advertising Age The gist: New research says U.S. advertisers are underspending by 16%, or $31 billion. More information: The Advertising Research Foundation (ARF) says “U.S. advertisers are … underspending collectively by around 16% or $31 billion annually, because they fail to spread their budgets across enough media,” reported Advertising Age. “Advertisers are erring by shifting money among media platforms …

Facebook Debuts ‘Lift API’ To Help Marketers Study Ad Effectiveness

Via Adweek The gist: Facebook has added a new measurement feature — called “Lift API” — to give marketers more ability to study the impact of their ads. More information: According to Adweek, Facebook has launched “Lift API,” which “will let many more advertisers, Facebook’s marketing partners and other third-party measurement partners create their own lift studies for conversion rates, …

Some Web Browsers Now Offering Their Own Ad-Blockers

Via Wall Street Journal The gist: Some web browsers, like Opera, have built added ad-blocking technology to their software. More information: The Wall Street Journal has reported that web browser software provider Opera “has introduced an ad-blocking feature to the desktop version of its software, which will allow users to remove ads from webpages as they move around the Internet.” …