Going From The ‘Programmatic Age’ To The ‘Programmable Age’

Via Forbes The gist: The internet has reached an inflection point, and we’ve moved from the “programmatic age” to the “programmable age” as a result. More information: Brian O’Kelley, CEO of AppNexus, penned a byline for Forbes that contends that “internet” used to mean “email” and “web browsers,” but now it means music, video, gaming, real-time data analytics, GPS, the …

CNN, comScore Team For Cross-Media Measurement

Via AdExchanger The gist: CNN has tapped comScore to better understand their cross-platform audiences. More information: The deal is meant to help CNN “understand their cross-platform audiences by tracking unduplicated reach across TV, digital, set-top box and mobile properties.” AdExchanger added that CNN claims to have a total unduplicated audience of 174 million across those platforms. “Cross-platform measurement is incredibly …

What Companies Look For In A Programmatic Partner

Via MediaPost The gist: Panelists from several brands weigh in on what they look for in a programmatic partner. More information: Jet.com panelist Sumaiya Balbale, VP of marketing, said the company started out with programmatic “even though it didn’t originally have the data to power it” because it wanted “to quickly understand its audience and test many different groups,” per MediaPost. …

In 3 Years, Analytics And Big Data Skills Will Be In High Demand

Via eMarketer The gist: eMarketer says analytics and Big Data skills will be most in demand in three years. More information: “Digital expertise in security, as well as web and mobile development, were most in demand for executives in the US and Europe during Q4 2015, according to research. Within a few years, competency in analytics and big data will …

5 Things Marketers Should Know From Facebook’s Q1 Earnings

Via Wall Street Journal The gist: The Wall Street Journal spells out five things marketers should takeaway from Facebook’s Q1 earnings. More information: Mobile and video are the name of the game, according to the Wall Street Journal. “Once upon a time, investors and industry pundits worried how successfully Facebook’s products and business model would translate to mobile devices. Fast …

15 startling digital marketing statistics from this week

LONDON, April 29, 2016 — By Ben Davis, Econsultancy It’s a bumper stats roundup this week. If you’re interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce… *pause for breath* then you’re in luck. As ever, this post is simply the entrée – head to …

Programmatic Jumps, Taking Viewability Up and Bot Views Down

LONDON, April 28, 2016 — By Monika Komar, PerformanceIN Programmatic is booming, according to new research on automated trading from across the world. The first quarter of 2016 saw a big increase in trading volumes across the global programmatic marketplace, which led to more transparency and better viewability rates, as well as a decrease in non-human traffic (NHT), both globally and …

UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%

LONDON, April 28, 2016 — By Sonja Kroll, ExchangeWire ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; and Video investment impacts ROI.  Online Pulls Ahead of TV, Powered by Mobile Online …

Four GDPR takeaways every marketer should know

LONDON, April 27, 2016 — By Rebecca Muir, The Wall UK Who could have predicted in 1995 that the newly commercialised web would so quickly outgrow its boundaries? The first Data Protection Directive (DPD) was sufficient when less than 45 million global users were online, but twenty-one years and over 3 billion users later, we produce a lot more data — 2.5 quintillion bytes …

Accordant Media’s Q1 Market Pulse Report Shows 217% Jump In Programmatic Volume Amidst Better Viewability and NHT Controls

Exchange-traded media reaches new highs in programmatic impression volume; smartphone marketing takes center stage NEW YORK, April 26, 2016 /PRNewswire/ — The Accordant Media “Programmatic Media Market Pulse: Q1 2016” report released today shows that programmatic media trading volume maintained robust growth rates both globally and in North America. At the same time, the report’s Spotlight section reveals that cross-device media …