Trading Director (NYC)

Title: Director of Trading Strategies Location: New York City Experience: 8+ Years Professional Experience, with 4+ Years Industry Experience Required Job Description Accordant is seeking exceptional Director candidates with experience in digital media optimization (supply or demand side), data enabled problem solving, and excellent account servicing. The ideal Director of Trading Strategies candidate has an entrepreneurial spirit and can operate independently …

Media Coordinator (NYC)

Accordant Media is an independent media trading desk that combines strategy, technology and execution to optimize exchange-traded media for advertisers and agencies. Started by leaders from Avenue A | Razorfish, Aegis Media, Akamai Technologies and DoubleClick, we are a fast-growing startup in the heart of New York’s Flatiron neighborhood, and driven to build the most sophisticated, data-driven media optimization company …

Client Results: Managing Director (NYC)

Accordant is seeking a very successful and experienced Managing Director who can lead, manage and expand Accordant’s New York City office, key client relationships, expert programmatic team and industry reputation through exceptional results-driven leadership and entrepreneurial acumen. The Managing Director manages the overall business results, client relationship and strategy, planning and team coordination to best meet their clients’ objectives and Accordant’s …

Facebook Is Shutting Down The Facebook Exchange (FBX)

Via Adweek The gist: Facebook is shutting down Facebook Exchange (FBX), its desktop-based retargeting exchange. More information: Adweek reported that Facebook is closing FBX to “[move] advertisers to newer products in a coordinated effort to focus more heavily on the social network’s mobile-first advertising products.” Some of the newer products, including “Dynamic Ads for Carousel, video campaigns and custom audiences have …

Over 80% Of Internet Users Are On Digital Devices While Watching TV

Via eMarketer The gist: eMarketer data reveals that “even during TV time, digital devices play [a] prominent role.” More information: “Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates,” wrote eMarketer. “This …

Busting Programmatic Myths

Via Digiday The gist: Digiday dispels some myths about programmatic, including the myth that marketers can’t have access to their data. More information: Digiday rounded up some of the top myths that were busted during its Digiday Programmatic Summit. Myth No. 1: “You can’t have access to your data,” said Jeff Rasp, director of digital strategy at Bayer. “It’s really …

3 Things The Industry Needs To Do To Sustain The Digital Economy

Via Advertising Age The gist: Google’s senior VP of ads and commerce, Sridhar Ramaswamy, says ads need to get better and controls need to get clearer. More information: “Too often, we see complaints about spammy, repetitive ads, slow loading times or ineffective controls. These frustrating moments, coupled with broader industry concerns over fraud and ad blocking, are clouds on an …

MRC Mobile Viewability Measurement Guidelines Coming In June

Via MediaPost The gist: The Media Rating Council (MRC) will release guidelines on mobile viewability in mid-June. More information: “The forthcoming standards will aim to create a working measurement for viewability in mobile environments. They will focus on such issues as pages that take longer to load onto a screen in mobile environments, how consumers’ exposure to advertising is different …

RANKED: The 37 hottest pre-IPO ad tech startups of 2016

LONDON, May 27, 2016 — By Lara O’Reilly, Business Insider UK The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up by larger firms, raising VC money (although, admittedly, some of …

More Precise Data Science Will Be Advertising’s ‘Savior’

Via Adweek The gist: Marketers can achieve extreme precision with their advertisements by managing all of the data at their disposal. More information: “Supported by more and better data, and evolving technology and tools, marketers are able to be more precise with their advertising today than ever before,” wrote Adweek. “More precision means less waste — less advertising directed at people who …