More Precise Data Science Will Be Advertising’s ‘Savior’

Via Adweek The gist: Marketers can achieve extreme precision with their advertisements by managing all of the data at their disposal. More information: “Supported by more and better data, and evolving technology and tools, marketers are able to be more precise with their advertising today than ever before,” wrote Adweek. “More precision means less waste — less advertising directed at people who …

AppNexus Doubles Down On Header Bidding

Via AdExchanger The gist: AppNexus will support its header bidding within Index Exchange. More information: AdExchanger writes that AppNexus is not participating in Google’s dynamic allocation program and is instead branching out on its own by partnering with Index Exchange to support header bidding. “So while Google may have opened up exchange bidding in dynamic allocation to quash header bidding, …

Retail Leading The Way On Digital Ad Spend

Via eMarketer The gist: Retail marketers in the U.S. will remain the largest digital ad spenders through at least 2020. More information: According to eMarketer, “The U.S. retail industry will invest $15.09 billion in paid online and mobile media advertising in 2016. This figure will grow to $23.04 billion by 2020, for a compound annual growth rate (CAGR) of 11.9% …

B2B Buyers Ready For Programmatic, But Publishers Are Playing Catch-Up

Via AdExchanger The gist: B2B buyers are ready for programmatic buying, but publishers are still catching up. More information: “Since B2B publishers are still waking up to the possibilities of programmatic, media buyers must find B2B audiences on consumer sites,” wrote AdExchanger. “Sixty-three percent of media planners and buyers execute B2B campaigns programmatically, as opposed to 73% who do so for …

Washington Post Using Ad Tech As An Answer To Ad-Blockers

Via Wall Street Journal The gist: The Washington Post is introducing a new ad product, which is partially meant to combat the use of ad-blockers. More information: “The newspaper publisher, owned by Amazon.com founder Jeff Bezos, is rolling out a new ad product aimed at speeding up the response time for Web ads, particularly on mobile devices,” reported the Wall …

Google’s DoubleClick Adds New Programmatic Tools

Via Google DoubleClick The gist: Google has released two new features to help publishers use programmatic and give buyers more access to premium inventory via programmatic. More information: “Today we are introducing Optimized Private Auctions and optimized pricing in the Open Auction to help our publisher partners grow their revenue and give programmatic buyers greater access to premium inventory,” Google …

IAB Study: Original Digital Video Beats Regular TV

Via IAB The gist: A new study from the IAB says original digital video beats regular TV in terms of what consumers are most likely to watch. More information: “In 2016, Original Digital Video (ODV) has overtaken Primetime TV for the first time as the type of video monthly+ ODV viewers are most likely to watch. ODV is particularly preferred …

Ad Fraud Falls, Viewability Rises

Via Advertising Age The gist: Digital ad fraud rates fell as viewability rates improved during Q1 2016. More information: According to Integral Ad Science’s latest report, as reported on by Advetising Age, there was a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to Q4 2015. “That’s in contrast with predictions for a worsening problem with …

New Research: Programmatic Trading Will Become Ubiquitous

Via MediaPost The gist: Programmatic trading is set to become ubiquitous for premium video across Western Europe and the U.S. More information: According to MediaPost, reporting on research from U.K. research firm MTM and commissioned by Ooyala, the U.S. and U.K. are leading the charge. “The U.S. and the U.K. are the most progressive in adopting programmatic, currently trading 25% …

Google Exploring An ‘Acceptable’ Ads Policy

Via Digiday The gist: Google is exploring an “acceptable” ads policy in response to the recent rise in ad-blockers. More information: Digiday, citing multiple sources, has reported that “Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy.” “Google is heavily invested in keeping the web safe for advertising; the vast majority of Google’s business …