Programmatic is extinct – it’s evolved into something way more powerful

LONDON, May 10, 2016 — By Brian O’Kelley, Campaign Live UK To clarify: I don’t mean to suggest that “programmatic advertising” – a term that Cowen and Company helpfully defines as “digital ad buying that involves automation and data-driven decision-making, frequently in real-time” – will cease to operate. I invented the real-time auction, and rest assured, it’s not going anywhere. Rather, what …

Marketers Shifting Budgets To Digital Video

Via Advertising Age The gist: Marketers are ramping up the amount they spend to create digital video. More information: According to a new IAB study, as reported on by Advertising Age, “Marketers plan to increase ad spending on video created specifically for digital media by 50% this year to $4.5 million.” “Overall, original digital video content now accounts for 44% …

IPG To Shift $250 Million In TV Ad Spend To Digital

Via Wall Street Journal The gist: IPG’s Magna Global will shift a large amount of money from TV to digital. More information: “Magna Global, the ad buying arm of Interpublic Group of Cos., has signed an upfront advertising deal with YouTube, shifting spending from television ads in an effort to reach consumers more efficiently,” reported the Wall Street Journal. Magna …

The Impact Of Outdated Agency Models

Via AdExchanger The gist: AdExchanger reviews the negative impact outdated models have had on agencies. More information: “We’re working in a model of engagement that was designed for a world that no longer exists,” AdExchanger quoted Debra Giampoli, director of global strategic agency relations at Mondelez, as saying earlier this week at the ANA’s Advertising Financial Management Conference. “The strained …

Adblock Plus To Announce Payment Tool For Online Content

Via Wall Street Journal The gist: Adblock Plus will add a tool to allow users to pay websites for content. More information: According to the Wall Street Journal, Adblock Plus, a popular ad-blocking software, “will soon include a feature allowing users to pay websites for content, which could help those sites recoup some revenue from visitors who choose to avoid …

Marketers Want A More Cohesive Customer Experience

Via eMarketer The gist: Nearly three-in-four (73%) of marketers are working toward delivering a cohesive customer experience. More information: According to survey results from Econsultancy, reported on by eMarketer, “Nearly three-quarters of client-side marketers worldwide say they are working toward delivering a cohesive customer experience rather than standalone campaigns or interactions, according to February 2016 research.” eMarketer added: “Generally, marketers …

Why isn’t Spotify part of your media strategy?

LONDON, May 4, 2016 — By Seb Joseph, The Drum If Amazon is the heir-apparent for shopping data and Facebook the equivalent for social media, then Spotify wants to be the place advertisers turn to when they want streaming data on their media plans. The loss making business is pinning future successes on its ability to make the case for first party …