Are Marketers Ready To Bring Tech In-House? The Rubicon Rooftop Debate

CANNES, June 30, 2016 — By Robert Andrew, Beet.TV If you Google “ad agency disintermediation“, you won’t fail to see the debate. With countless advertising and marketing technology platforms now on offer to help brands plan, buy and understand their communications, people are starting to wonder – is the ad agency over? In other words, will clients begin to run more of their own marketing themselves? A …

Top 5 Takeaways from the 2016 Accordant Media Marketers’ Summit

NEW YORK, June 2016 — By Tyler Loechner, Accordant Media Accordant Media hosted our 2016 Marketers’ Summit in New York City on June 9 to share thoughts and ideas on the evolving programmatic marketplace. We examined programmatic success stories and peered into the future of the industry — and shared how Accordant is going to help marketers get there. Here are …

Some Mobile Ad-Block Users Are Actually Slowing Down Their Performance

Via MediaPost The gist: Ad-block users slow down their mobile web page loading by as much as three seconds. More information: According to MediaPost, ad-blocking users using Pi-Hole DNS-based ad blocking, some mobile web site load times were more than three seconds slower compared to users not using ad-block software. “These are significant slowdowns as businesses grapple with increasingly impatient …

Digital Video Ad Spend To Grow At Double-Digit Rates Through 2020

Via eMarketer The gist: U.S. digital video ad spend will see double-digit annual growth through at least 2020. More information: According to new eMarketer estimates, U.S. digital video ad spend will growth at double-digit rates annually through at least 2020, while “TV ad spending will grow much more modestly, at rates ranging from 2.0% to 2.5%.” By 2020, roughly $16.7 …

Addressable TV Ads Will Surge 120% This Year

Via Advertising Age The gist: Addressable TV ad spend will rise 120% this year, but it’s still a small percentage of total TV ad spend. More information: According to eMarketer estimates, reported on by Advertising Age, addressable TV ad spend will jump 120% this year, but it will still represent a small percentage of total TV ad spending (1.3%). This …

Advertisers Turning To Native And Data-Driven Insights To Reach Consumers

Via Wall Street Journal The gist: Advertisers are turning to native ads and data-driven targeting to connect with consumers in new ways. More information: “[T]here is an awareness that grabbing consumers’ attention is getting harder and more frustrating across nearly all types of media,” wrote the Wall Street Journal. “People are avoiding print ads, skipping through TV ads and cutting …

iHeartMedia Launches Private Programmatic Marketplace For Digital Radio

Via MediaPost The gist: Digital radio platform iHeartMedia has launched a private programmatic marketplace for digital radio in the U.S. More information: “The private marketplace will allow select programmatic buyers to access iHeartMedia’s radio inventory across its properties on iHeartRadio, the company’s digital music and streaming service,” reported MediaPost. “Agencies and brands will be able to programmatically target iHeartRadio’s audience …

Accordant Media Named a Finalist in 2 Categories for the 2016 Digiday Signal Awards

NEW YORK, June 23, 2016 — By Digiday Awards The Digiday Signal Awards, now in their second year, honor the best in marketing and advertising technology. Winners will be announced on Digiday.com and are invited to attend the Digiday Awards gala in November 2016, where they will be recognized alongside Digiday Awards winners. Tickets are available for purchase here. View the full list of finalists and …

Header Bidding and Cross-Device Technology Are Driving Display CPMs Higher

NEW YORK, June 21, 2016 — By eMarketer Arthur Muldoon, CEO and co-founder of Accordant Media, and Jon Espejo, the company’s vice president of optimization, talk about the drivers behind rising display ad CPMs and the pros and cons of CPM benchmarks. Read full article on eMarketer (subscription required)

Forecasters Upgrade U.S. Ad Spending Expectations

Via MediaPost The gist: Forecasts have been upgraded to reflect that U.S. ad spending is rapidly expanding this year. More information: “[A]n influential Wall Street analyst has dramatically upgraded his outlook for U.S. ad spending this year to its greatest expansion in more than a decade,” wrote MediaPost, citing forecasts from Pivotal Research Group’s Brian Wieser. “Advertising has grown much faster …