Accordant Media: 151% increase in global programmatic auction volume

NEW YORK, August 30, 2016 — By Helen Leggatt, BizReport Programmatic buying has risen significantly over the past year, according to recently released data from Accordant Media, including mobile. More brands are migrating their campaigns to programmatic channels, according to Accordant’s Q2 2016 Programmatic Media Market Pulse report. Programmatic auction volume rose a whopping 151% year-on-year globally, In North America alone …

U.S. Ad Growth To Hit Record $178 Billion

Via MediaPost The gist: The U.S. ad market will reach a record $178 billion this year. More information: According to Warc research, reported on by MediaPost, “U.S. ad spend will rise 5.8% to a record high of $178 billion.” Per MediaPost, that would be the fastest growth rate since 2010. “U.S. digital media spending will grow at over double the …

Facebook Explores Header Bidding To Take On Google In Programmatic

Via Advertising Age The gist: Facebook is exploring header bidding to challenge Google in programmatic ad sales. More information: “A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant,” wrote Advertising Age. “Facebook has a simple …

13% Of Marketers Can’t Detect When Digital Customers Are Struggling

Via eMarketer The gist: About 13% of marketers say they have no useful capability for detecting customer struggles. More information: “For marketers looking to decode the customer journey, understanding customer pain points can be helpful. According to April 2016 research, almost three-quarters of executives in North America said they have at least some capability to detect when and how digital …

Millennials Did Watch The Olympics — Just Not On Traditional TV

Via Wall Street Journal The gist: NBC is contending that Millennials did watch the Olympics, but not on traditional TV. More information: Olympic TV viewership was down 30% among young viewers, but NBC says that’s because they were watching elsewhere. The Wall Street Journal reported: “…NBCUniversal, a unit of Comcast Corp., has maintained those ratings only tell part of the …

How Digital And Traditional Ads Can Work Together

Via Adweek The gist: A new report from Nielsen and Google shows how YouTube and linear TV can help each other. More information: “A Nielsen case study commissioned by Google found that TV reach seems to drive YouTube engagement, and in turn, YouTube engagement drives TV reach,” reported Adweek. “In other words, according to the report, people who view a …

Study: Programmatic Providing Up To 79% Lift in Offline Conversions

TROY, MICHIGAN, August 25, 2016 — By Wesley Young, Local Search Association Insider On its face, programmatic advertising promises a lot.  It makes the ad placement market more efficient, helps sell unused inventory, reaches buyers or sellers that otherwise would not be accessible, provides numerous filters to customize orders and works 24/7 through automation. But there have also been criticisms.  …

Thanks To Programmatic Offline Sales Grow By 55%

MILANO, August 23, 2016 — By Alessandra La Rosa, Programmatic Italia This article has been translated from Italian to English. Programmatic assists offline sales. This is confirmed by new research from Accordant Media, titled the “Programmatic Buyer’s Spotlight”, contained in the company’s Q2 2016 Programmatic Media Pulse Report. According to the study data, it is possible to detect significant changes …

Study: Programmatic Ads Lead To 55% Lift In Offline Sales

NEW YORK, August 22, 2016 — By Philip Rosenstein, MediaPost Techniques that measure the effect of programmatic ads on offline purchases have become notably more accurate. According to an Accordant Media study, the Programmatic Buyer’s Spotlight, contained in its Q2 Programmatic Media Pulse Report, brand stores and other brick-and-mortar locations can greatly benefit from optimizing digital ads to drive offline purchases. The study shows a …

Marketing Execs Don’t See Eye-To-Eye On What’s Driving Investments In Analytics

Via eMarketer The gist: Marketers don’t agree on what influences investments in analytics. More information: “US senior decision-makers felt a number of varied factors impacted their analytics investments and objectives in Q1 2016,” wrote eMarketer. “According to research, a plurality of executives—roughly one-fifth—blamed regulatory changes most, followed by economic (15%) and customer behavior shifts (13%),” eMarketer added, citing Mu Sigma poll …