An Unvarnished Take On Facebook’s Ad Business

Via AdExchanger The gist: A former Facebook employee shines a light on Facebook’s ad business. More information: Antonio Garcia Martinez, who helped build the Facebook Exchange and was at Facebook when FBX was shuttered. He spoke with AdExchanger about his experience at Facebook. “I had bet my entire social capital and career at Facebook on pushing programmatic forward, and when …

Publishers Worry Most About Viewability And Attribution

Via eMarketer The gist: Viewability, attribution and measurement are the top areas of concern about digital advertising among publishers. More information: “US digital advertising professionals within the publishing industry have been most concerned with viewability, attribution and measurement this year,” wrote eMarketer. “According to research, more than two-thirds were extremely or very worried about these areas, among others such as …

Programmatic Isn’t To Blame For Ad Blocking

Via MediaTel The gist: Programmatic advertising should not be linked to the rise of ad blockers. More information: “Are ad-blocking and programmatic therefore intrinsically connected? Is the rise of one due to the success of the other?” asked Barbara Agus, director of global programmatic and yield at The Weather Company, in a guest post on MediaTel. The article continued, “I …

Pinterest Begins Selling Video Ads

Via Adweek The gist: Pinterest is selling video ads for the first time. More information: After recently launching the ability to sell its ads programmatically, Pinterest is now entering the video ad business as well. “Just like every other major tech company—namely Facebook, Snapchat, Google, Twitter and Tumblr—video is part of Pinterest’s recent efforts to beef up revenue with interactive ads …

Online Olympic Content; Improving Omni-channel Shopping Experiences

LONDON, August 18, 2016 — By Hugh Williams, ExchangeWire ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online Olympic content; Improving omni-channel shopping experiences; Growth of online video ads; Rise of smartphone placements.  Online Olympic content Brits spend a cumulative 3.8 billion hours …

Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech

NEW YORK, August 17, 2016 — By Sarah Sluis, AdExchanger A number of ad tech companies posted enough growth to make Inc. Magazine’s annual 500/5000 revenue survey released Wednesday, while others fell off after making the 2015 list. The survey tracks three-year revenue growth of independent companies, though the results aren’t audited and may include media costs, which can drive up gross revenue. Advertising …

comScore Names New CEO, CFO

Via AdExchanger The gist: ComScore has named co-founder Gian Fulgoni as CEO, replacing Serge Matta. More information: AdExchanger has reported that, as a result of comScore’s internal look at its accounting practices — which arose after comScore and Rentrak merged in February — co-founder Gian Fulgoni will now serve as CEO, replacing Serge Matta. “The first half of the year …

Facebook Clamps Down On Ad Blocking

Via Digiday The gist: Facebook is forcing people to see ads on its desktop site. More information: Per Digiday, Facebook will “force people to see ads on its desktop site by changing the way it loads ads.” Digiday says this move makes Facebook the leader in the fight against ad blocking. “Facebook is a giant in digital advertising. By coming out …

Majority Of Ad Industry Unaware Of ANA’s ‘Transparency’ Findings

Via MediaPost The gist: The majority of advertisers and agencies remain “relatively unaware” of the ANA’s transparency findings. More information: Earlier this summer, the ANA released its transparency report, which highlighted a disconnect between many marketers and their agencies due to non-transparent practices. However, per MediaPost, “most advertisers and agencies remain relatively unaware of it,” adding, “Only a quarter (25%) …

M&A Activity In The Digital Marketing Space Heats Up

Via Advertising Age The gist: M&A activity in the digital marketing, ad tech and analytics spaces surged during the first half of 2016. More information: “Mergers and acquisitions targeting digital agencies, ad tech companies and analytics firms surged worldwide in the first half, independent global marketing consultancy R3 said in a report on Wednesday,” wrote Advertising Age. Of the 204 …