Q&A With LinkedIn’s UK Head Of Ad Ops On Programmatic

Via Econsultancy The gist: LinkedIn recently launched programmatic advertising, and Econsultany spoke with LinkedIn’s Head of Ad Ops, UK, about the offering. More information: Econsultancy interviewed Matthew Hogg, LinkedIn’s Head of Ad Operations in the UK, about LinkedIn’s programmatic offering. “Advertisers can target LinkedIn members programmatically using their data, such as website visitors or DMP (data management platform) data,” Hogg said. “Alternatively, …

Pinterest Debuts Auction System For Ads

NEW YORK, August 11, 2016 — By Gavin O’Malley, MediaPost Pinterest is inviting advertisers to buy CPM campaigns using an auction-based system, the pin-sharing network announced Thursday. To date, brand partners have had to purchase CPM campaigns at a fixed price. The change will help brands “get more impressions for their campaigns at more efficient rates which ultimately drives higher results,” a Pinterest …

Programmatic Maintains Momentum in Q2, Improving Transparency in the Space

NEW YORK, August 11, 2016 — By Monika Komar, PerformanceIn Programmatic marketplace continues to boom, new study on global automated trade market suggests. Following a strong start to 2016, which saw a 217% boost in global media auction volume year on year, the numbers just keep growing. According to the research, the trading volumes have increased by 151% year on year in Q2, both …

What Are Barter Agencies, And How Do They Tie Into The Transparency Debate?

NEW YORK, August 11, 2016 — By Alison Weissbrot, AdExchanger While media bartering isn’t commonly discussed, the ANA’s two reports on agency transparency referenced the practice 49 times. Here’s how it works: A barter agency might agree to buy an advertiser’s surplus product, such as an airline’s unsold flight tickets at full price, which it would give to employees for business travel. In …

Data Beyond Programmatic: Fuel For Martech/Ad Tech Convergence

NEW YORK, August 11, 2016 — By Nathan Carver, Accordant Media CTO, Published in MediaPost The data-management platform (DMP) has proven to be an effective technology for advertisers and marketers. DMP vendors demonstrate the mantra that data is king. But it is equally well known that data alone is not enough. Being able to serve actionable insights is the real crown jewel. So why …

Programmatic’s Q2: Auctions Up 151%, Non-Human Traffic Down 59%

NEW YORK, August 10, 2016 — By Philip Rosentein, MediaPost Programmatic auction volume rose a significant 151% year-over-year worldwide, per Accordant’s Q2 2016 Programmatic Media Market Pulse report. Likewise, exchange-traded inventory in North America rose 103% year-over-year and 27% quarter-over-quarter. “We have seen a significant number of brands migrating their campaigns to programmatic channels over the past year,” said Arthur Muldoon, co-founder and CEO …

Accordant’s Q2 2016 Pulse Report Tracks 151% Rise in Global Programmatic Auction Volume; Mobile Supply Continues to Accelerate

Q2 touts new highs in programmatic impression volume; viewability increases and non-human traffic declines continue. NEW YORK, Aug. 10, 2016 /PRNewswire/ — The Accordant Media “Programmatic Media Market Pulse: Q2 2016” report released today shows that programmatic media volume maintained strong growth rates both globally and in North America. At the same time, the report’s Spotlight section highlights online media attribution as it …

GroupM Projects Global Ad Spend To Rise To $529.1 Billion In 2017

Via MediaPost The gist: WPP’s GroupM projects global ad spend will reach $529.1 billion in 2017. More information: Additionally, MediaPost reported that GroupM predicts all marketing expenditures to surpass $1 trillion for the first time in 2017. “The estimates, which come from the latest edition of its ‘This Year, Next Year’ report, call for global ad spending to expand 4.0% …

ANA Calls On 4A’s For ‘Open Dialogue’ On Transparency

Via Advertising Age The gist: The ANA is asking the 4A’s to come to its biggest conference to have an open discussion on transparency. More information: First, a little background: The ANA recently released a media transparency report and found that non-transparent practices are common at some agencies, but the 4A’s — an ad agency trade group — “rejected” the …

Attribution Is Becoming A Priority For Marketers

Via eMarketer The gist: Marketers are increasingly focusing on media attribution. More information: “Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored,” wrote eMarketer. eMarketer added: “Many factors have contributed to this slow adoption, including lack of knowledge …