Over 70% Of Publishers Using Programmatic

Via MediaPost The gist: Over 70% of publishers conduct their media sales using programmatic. More information: According to MediaPost, citing AOL Platforms findings, the great majority of publishers use programmatic tools to conduct their media sales. “’Per our data, programmatic-based transactions continue to grow. Across the 300 publishers polled, the overwhelming majority cited a substantial shift toward programmatic marketing platforms,’ …

Number Of Viewers On Digital Video Platforms Continues To Rise

Via eMarketer The gist: Digital video platforms are gaining viewers worldwide. More information: “According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content,” wrote eMarketer. eMarketer added that “mobile will be a key driver of further growth in the global digital video market.” Citing ZenithOptimedia …