Cord-Cutting Could Cost Pay-TV Industry $1 Billion In A Year

Via Wall Street Journal The gist: About 800,000 consumers will cut the cord over the next 12 months. More information: Per the WSJ, citing a cg42 study, “Pay-TV providers could lose nearly $1 billion in revenue as 800,000 customers cut the cord during the next 12 months.” “The results, which are based on an online survey of 1,119 U.S. customers, …

Mobile To Account For 75% Of All Programmatic Display Spend Next Year

Via eMarketer The gist: Mobile is growing faster than expected and will account for 75% of programmatic display spend in 2017. More information: Per eMarketer, “Programmatic ad spending in the US is exceeding projections, and will continue to grow at double-digit rates for the next several years. This year, programmatic display ad spending will reach $25.23 billion, according to eMarketer’s …

AppNexus Makes LinkedIn Display Inventory Available Via Programmatic

Via MediaPost The gist: Advertisers can now buy LinkedIn display inventory programmatically through AppNexus. More information: “Ad tech firm AppNexus on Tuesday said LinkedIn display inventory is now available through its platform — which means advertisers can target LinkedIn’s audience through AppNexus’ open and private auction buying options,” reported MediaPost. “We see this integration as an opportunity for programmatic buyers …

Cox Launches SSP, Enables Agencies To Buy Local TV Via Programmatic

Via MediaPost The gist: Cox Media Group has launched an SSP to allow the transaction of local TV ads via programmatic. More information: “Videa, a ‘supply-side’ programmatic TV sales platform incubated by Cox Media Group, officially launches today, enabling advertisers and agencies to buy local broadcast TV inventory in much the same way they buy digital media programmatically,” reported MediaPost. …

IAB To Sunset Intrusive Ads

Via AdExchanger The gist: The IAB is taking aim at intrusive ads in its latest standard ad unit report. More information: “The IAB is tackling cross-screen advertising and intrusive formats in its first set of standard ad units released since 2012. The public can comment on the proposed new portfolio over the next two months,” reported AdExchanger. “Working groups have been …

Crain’s unveils the 100 Best Places to Work in New York City in 2016

NEW YORK, September 28, 2016 — By CrainsNewYork.com Accordant Media has been recognized on Crain’s 2016 list of Best Places to Work in New York City. Below is an excerpt from the announcement. The full list can be seen by following the link. With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered …

Big Marketers Launch Audits Of Their Ad Buyers

Via Wall Street Journal The gist: The ongoing transparency conversation has caused several big marketers to audit their agencies. More information: According to the Wall Street Journal, a “number of marketers scrambling to respond to K2’s probe, which was done on behalf of the Association of National Advertisers, a trade group.” The WSJ added: “The report, released in early June, detailed …

4As Threatens To ‘Annul’ Agencies That Don’t Practice Transparency

Via MediaPost The gist: The 4As is urging members to practice transparency, not just treat it like a suggested guideline. More information: “In an effort to put more teeth into its so-called media “transparency” initiatives, the 4As today called on its members to put the association’s principles into practice, not just treat them as recommendations for best practices. In addition, …

Facebook Overestimated Video Metrics For 2 Years

Via Wall Street Journal The gist: Facebook “vastly overestimated average viewing time for video ads on its platform for two years.” More information: “Several weeks ago, Facebook disclosed in a post on its ‘Advertiser Help Center’ that its metric for the average time users spent watching videos was artificially inflated because it was only factoring in video views of more …

Over 50% Of Video Views Now On Mobile

Via MediaPost The gist: Over half (51%) of all online video views now occur on mobile devices. More information: MediaPost has reported, citing an Ooyala study, that “mobile devices now account for 51% of all online video views – up from 15% in 2015. “The report found strong growth in programmatic video on a global scale, attributing the increase to …